It’s the ‘Victoria HarbourCats’ (UPDATED)

At a press conference today, the owners of the new summer collegiate West Coast League expansion franchise  in Victoria (BC) unveiled the team’s name a logo.  The Victoria HarbourCats will begin play in 2013 at Royal Athletic Park.

PRESS RELEASE – Owner John McLean and General Manager Holly Jones are pleased to announce that Victoria’s West Coast League baseball franchise will be called the Victoria HarbourCats.

McLean and Jones were on hand Friday at the Shark Club in the Sandman Hotel in Victoria where they unveiled the team name and logo to a crowd filled with local media and fans.

“We are excited to introduce the HarbourCats brand to the City of Victoria and to our fans,” noted Jones. “We feel that the name fits well with the geography of the region, as it’s a nod to the importance and beauty of Victoria’s Inner Harbour.  It also fits well with other team names in the West Coast League and Minor League baseball in general.”

The team’s logo features a colour scheme of dark navy blue text and the graphic of an imposing cat, with two prominent fangs, trimmed with an accent colour of deep aqua blue.  There is also a matching “V” logo that will be featured on various merchandise and marketing materials as representation for Victoria. 

“We wanted a team name and logo that accomplished a number of things,” said team owner McLean. “The name had to have a good baseball feel and be a name that fans could easily relate to. It needed to be bold and edgy, while looking sharp on uniforms, merchandise, the web, advertising and social media.  It also needed to be representative of the City and the region.  I am very pleased that our name and logo accomplishes all of these requirements.”

To assist in selecting the name, the team held a “Name the Team” contest that saw over 600 suggestions come across Jones’ desk, all of which were valuable for seeing key themes and coming up with the final decision.  “We received many thoughtful, exciting names, but we felt this was the most appropriate submission, and one that worked well on all fronts,” noted Jones. 

The first 250 people that suggested a name in the contest, as well as an additional 5 names that were drawn from the additional entries, will receive a pair of general admission tickets to a 2013 HarbourCats game as a reward for their suggestions. The winners will be notified by February of the New Year.

Now that the team name and logo are in place, Jones and her staff will be working to finalize the design of the team uniforms, as well as all related merchandising such as hats, t-shirts and other souvenir items.  “In addition to getting our official team merchandise ready for fans to purchase, we are working on the team mascot,” noted Jones.  “We’re also evaluating season ticket packages and single game ticket options and prices, so please stay tuned for these announcements in the near future.”

The HarbourCats also announced their new web and social media addresses today, which include:


Please be sure to visit  and sign up for the team’s newsletter for all the latest updates.

About the West Coast League
Known as the “Diamond Standard” of summer collegiate baseball, the West Coast League is a wood bat summer league that features a highly competitive level of play and recruits players from high-calibre baseball programs at colleges and universities across North America. With the additions of Victoria and Medford, Oregon the League will have 11 teams in play for the 2013 season.

About the Victoria HarbourCats
The inaugural season of HarbourCats baseball begins at Royal Athletic Park during the first week of June 2013 and runs through mid-August, with 27 home games and 27 away games.  Season and Game Day ticket information will be announced in the coming weeks.

1 Comment

Filed under Branding & Marketing

One response to “It’s the ‘Victoria HarbourCats’ (UPDATED)

  1. Just Some Internet Guy You Dont Know

    Branding is important and it’s good to see that even the collegiate ranks realize this where others don’t seem to get it.

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