AWBL Creator Godfather Media Now Embark Holdings (Seriously)

Godfather Media, Inc., which launched the new indy pro American West Baseball League, has changed its name to Embark Holdings, Inc.  Before Godfather, CEO Michael Cummings operated a similar holding company called Xcellence in Entertainment, Inc. (XnE), which no longer exists. 

RESS RELEASE – Godfather Media, Inc. Board of Directors is pleased to announce that it has changed its name to Embark Holdings, Inc. and the ticker symbol will not be changed at this time. Also, we would like to introduce our new website location which explains our direction and business model.

Embark Holdings, Inc. CEO Michael Cummings stated, “The Company’s Board of Directors, as well as the Majority Shareholder believes that the Name Change is in the Company’s best interest and is intended to more accurately reflect the Company’s operations and interests. At present, the Company is no longer primarily focused on just mobile and social media industry.”

Stay up-to-date with current events by joining Embark Holdings, Inc. E-Mail Alert List. Join by going to the following:

About Embark Holdings, Inc.
Was founded in 1985, and is headquartered in Mission Viejo, California, United States, our business model is to research’s, evaluate, and acquire profitable private firms in the business segments of entertainment, technology, medical, energy, and business services for the benefit of our shareholders.

By providing the financial and human capital necessary to deal with the overwhelming administrative, planning, governance, compliance, and regulatory issues that abound, our partners can focus their energy and flourish.

FORWARD-LOOKING STATEMENT: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the holding industry; the positioning of Embark Holdings in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Embark Holdings can successfully gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

Investor Contact Information:

Michael Cummings
Chairman, CEO and President
Telephone: 888-503-1759


Filed under Branding & Marketing, Personnel & Operations

15 responses to “AWBL Creator Godfather Media Now Embark Holdings (Seriously)

  1. Edgardo

    Sub par ballparks is right. The days of putting a indy team in an old run down ballpark is over. It’s hard enough to sell independent baseball let alone in old ballparks. Yuma, Long Beach, Orange County all teams mentioned to be involved all have run down ballparks. Looking at leagues like the Atlantic League they won’t go into a market unless it’s ballpark is new. Same thing can be said for the American Association the ballparks in Winnipeg, Gary, Kansas City, Lincoln, Laredo, Fargo are very much like new. I’ve never seen a ballpark built in eight months assuming the AWBL plans on playing in 2013. Close up shop and leave baseball to the baseball people.

    • Just Some Internet Guy You Dont Know

      There are several that have been built in less than 8 months actually. Not that I’m advocating anything these people do.

      But not every ballpark has to be new. Old ballparks work too, just need to know how to do it right and which are good enough for pro ball and which are not.

  2. Ron

    “The Man” I was an advocate of the league when they were preaching a new sense of direction in West Coast Indy Ball, where they were in fact screwed by the NAL/GBL and wanted to prove to everyone that the west side of the country could support a new league, with dreams of new ballparks and new ownership groups with like minded individuals. I know for a fact, that Godfather Media, Inc was a aged shelf corporation, which if you know anything about the stock market is a reporting business filed with Pink Sheets, New York Stock Exchange and most commonly NASDAQ. The way Godfather was set up they couldn’t sell stock on Pink Sheets $5 or higher where Godfather Media has been traded between $.01 cents and $.25, the reason for the Change to Embark Holdings is that the group needed to get off of pink sheets and onto an actively reporting aged corp with NASDAQ or NYSE in order to raise any type of cash and be able to start stock value at $2-$10 dollars based on equity holdings already held by the company, which made this odd to me about keeping the GFMD ticker under the Embark Name until it occurred to me that transfer of stock holdings under a nationally traded ticket can take anywhere from 30-65 days at which point their aged corp with no active business will assume all account holders and allow them to start pumping actively traded stock at increased prices. Funny you mention Nick because he is the only one of the owners who has worked in sports outside of the AWBL, he currently owns an indoor lacrosse team and is adding more teams, he prior to that worked at an investment bank that worked in the debt bond sale of several of our favorite minor/major league parks and arenas, as well as brokered various teams. But Nick is the only guy on this with actual Business Experience and connections to the industry outside of the NAL/GBL crap that was there before. I personally if I had the money, would invest with DC Sports because I do know their plan, I know their backers and they are going places in sports with or without the AWBL. With that being said I was hoping this league would do much much more, the original plan called for new ballparks in markets like Long Beach, Orange County, Escondido, among others and a model that resembled the Atlantic Leagues early years of developing markets through private/public partnerships in order to finance ballparks and prove to be long lasting commodities within each community. But with ZERO news out of the league, only one team announcing a brand, the sub par ballparks available out west this league is a remake of the aforementioned NAL/GBL, which is sad considering the 15 months they started with to prepare.

  3. Edgardo

    I must say this, if the AWBL is so great or is going to be so great why is the founder/owner changing his company name every year? It looks like they have no money to run the league that’s why it’s happening. It doesn’t matter if the San Diego and Mesa groups weren’t involved in the GBL/NAL the rest of the league was. It’s a bunch of people wanting to own and operate a team/league but have no clue on what to do. First thing you need is MONEY and lots of it.

  4. Ron

    Jeff no disrespect but I was a shareholder in GFMD and was told that they are changing the corporate identity by separating GFMD and all of the baseball and entertainment businesses. So when I saw Embark Holdings come up I was surprised to see that the stock ticker is still the same, which doesn’t make sense on why the name was changes, accept to avoid all of the GFMD garbage being spread everywhere, but as long as Michael Cummings keeps dubbing himself the CEO of each company he will see the same comments and concerns everywhere questioning his credibility. The whole idea behind the AWBL was to overcome the crap created by the NAL/GBL and prove that Indy Ball can sustain itself out there with the right business model, instead the GBL business model looks to be the same thing they are doing and without Long Beach all of the other owners at one point or another have been part of the GBL/NAL.

    • The Man

      I must say Ron you are so wrong, 1st of all where did you get the information from regarding the sports being seperated, 2 sometimes name changes do take effect without the symbol change which you would know if you knew anything about the stock market oh wait you seem to know everything and everybody. 3 you know the business model is different since you seem to have the ear of NIck. and 4th the Long Beach team has no experience with anything baseball except the dream of owning a team and no stadium, the San Diego and Mesa groups have no ties with the GBL/NAL if I had to guess you are an insider and have some issues with AWBL and that is why the change in posts. Since before you were an advocate of them and it is not because of a name change.

  5. Ron

    I don’t know them like that, I have had numerous talks with the CEO Nick Desrosiers, he is actually a very nice guy and is indeed interested in seeing things through with the AWBL, I would advise him to walk away now with little loss and shift his sights back to the east coast where he is from. After speaking with him, getting to know him and seeing all that is going on in Trenton with the Rascals, I think Bridgeport or Camden would serve him well and being from Connecticut and having a large family I would like to see someone local go in there, even more so now that Ken Shepard has become the GM and those two have been friends on their personal face books for quite some time. Another option I told him about now that he has a New Jersey team is Newark, yes it will take a ton of work, but he has a strong network in New York, Northern New Jersey. Like I tell everyone email him or add him on Facebook he is open, I met him at a Philadelphia Flyers game and we had a great time.

    • jeffrey j. hill

      I am simply a shareholder in GFMD. My take is: Let’s be patient & see what develops… I will say this: If the AWBL can survive a year or two (which by itself, would be an accomplishment according to what I have just read), it will mean that the management team (of the AWBL) has been able to overcome the numerous problems and hurdles they are sure to encounter. Considering the heavily discounted $ per share that I paid for the shares I possess, “Embark Holdngs” or “Godfather Media” is an intersting venture.
      Jeffrey J. Hill in Miami Fl.

  6. Ron

    Haha, yeah you got me, was just hoping for someone to give a hoot about us, so anyone want to go check out the Rascals home opening with me? I bought season tickets a couple of weeks ago when they went on sale…enough with Indy baseball!

    • The Man

      Is that La Crosse Ron?

      • Ron

        Lacrosse or Lax I believe I see them writing, whatever it is I have a whole new game to learn so I think I will be passing on it this season haha.

      • do you know the guys who own it and if so are they going to run their team in Long Beach for the AWBL. I go to minor league sports all over the country. So would like to see what they put on the field in Lacrosse and baseball.

  7. Just Some Internet Guy You Dont Know

    Ron, welcome to the other side brother. We’ve been waiting for you.

  8. Edgardo

    I never gave them the benifit of the doubt from day one. They obviously don’t have the money to operate a team let alone a league. This should raise a big red flag to everyone who is involved or is looking to get involved with the outfit.

  9. Ron

    Okay I regretfully was one of the few people that was giving these guys the benefit of the doubt, and I have now thrown in the towel, this guy changes his business name every other year, and not because the business does anything different or holds different objectives, each website says the same crap, just with less information. Clearly he is buying “reverse merger” type businesses usually non performing companies registered with pink sheets, NYSE, NASDAQ publicly traded companies so to speak, where they can sell shares anywhere from $.10 cents to $10 bucks. These guys are jokes and I feel bad for the owners that are being duped again. They clearly have ZERO money of their own and need to take this route which unfortunately has ZERO value. I will now switch my attention back to the Frontier League where the attendance has dropped in most markets at a miserable rate, and Al Oremus is practically forced to give away Joliet…

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