When the folks from the People for the Ethical Treatment of Animals (PETA) couldn’t convince the San Diego Padres to drop pet-store chain PETCO as a ballpark sponsor or the Miami Marlins to reverse course on the aquariums behind home plate at the new Marlins Park, they used the teams’ buy-a-brick programs to get their message across. Read more here
PETA Group Uses Buy-A-Brick Guerrilla Messaging
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