PRESS RELEASE – The Gastonia Grizzlies wanted something simple, unique and edgy in their new logo, and they believe they found it. The college summer-league baseball team on Thursday unveiled the new emblem, which features a gray claw mark as the background behind the word “Grizzlies” in a fresh typeface with the same gold and black colors.
“I think your logo is your identity,” managing partner Jesse Cole said. “I think the identity we had the first seven years is a lot different than the identity we have now. Before, we were just a baseball team. Now, we’re so much more, and I think we can finally embody that with this new logo.”
The team revealed the new look at a reception at Sims Legion Park attended by around 200 people. T-shirts, hats and souvenir bats bearing the new logo are already available for purchase. Some merchandize reads “Fear the Claw.”
Dave Reed, a local teacher who sold souvenirs for the team last summer, initially came up with the claw concept. Anthony Rodriquez, creative director at The Sumner Group, was responsible for the professional rendering.
“Everything this year we are doing, we are embracing the claw,” Cole said.
The team plans to phase in the claw mark throughout the stadium, including the parking lot and concourse. The only problem might be the gigantic old logo on the scoreboard.
“That is very difficult to take down, so that might be up for a few days … or years,” Cole told fans.
The logo unveiling was held in conjunction with the Gaston Chamber of Commerce Business after Hours. Attendees also had a chance to sample the team’s new waffle burger.
The Grizzlies open their home schedule May 29 against the Columbia Blowfish.