Name Change for SWB Yankees?

During the groundbreaking ceremony for the replacement of PNC Field Monday, it was suggested that a name change could be on the horizon for the Triple-A Scranton/Wilkes-Barre Yankees.  While the Yankees name has value, energizing the opening of a fancy new ballpark with a creative new team branding campaign is the correct model.  Read more here.  Thanks to John Cerone for the Link.