R-Phils, Brandiose Team Up to Help Kids Design Youth-Team Logos

PRESS RELEASE – As a kid, did you ever dream of wearing uniforms like the pros? Jason Klein and Casey White of Brandiose are the guys who design the official logos and uniforms for Major League Baseball teams. The duo will be coming to Reading, PA to give the kids of the Olivet Boys and Girls Club a firsthand look at how baseball logos come to life. Brandiose will also be collaborating with the kids to design their very own logos for the Baseballtown RBI League.

The program, “9 to the Nines” will take place at four of the Olivet Boys and Girls clubs in Reading on Thursday, March 15th and Friday, March 16th at 5:00 p.m. and 6:00 p.m. on each day. More than 200 6 to 18-year-old kids and their parents are expected to participate in the two-day event.

“As kids who played youth baseball, we were always doodling and day-dreaming,” explained Brandiose’s Klein. “We always dreamed of designing our own little league uniforms. Now that we’re living our dream, we want to give kids that opportunity to wear their own designs.”

Jason and Casey will take the kids through the same creative process they take teams of Major League Baseball and Minor League Baseball through by discussing the parts of the community the kids cherish the most. They will then work with the kids to bring those ideas to life in logo form. Kids will sketch their ideas at the event, with Klein and White compiling the ideas into a major league look for each Baseballtown RBI League team. The kids’ logos will be unveiled in time for the Baseballtown RBI League’s 2012 Opening Day.

“You don’t have be an artist to participate in 9 to the Nines,” said Brandiose’s White. “Just bring your imagination and get ready to have fun!”

Baseballtown Charities, a non-profit 501(c)(3) entity, was launched in 2002 in association with the Reading Phillies in order to keep baseball alive in Reading through charitable donations to underprivileged youth, who otherwise wouldn’t have the opportunity to play baseball. The organization was also founded to pay tribute to Reading’s rich baseball history.

Since its inception ten years ago, the Baseballtown trademark has played a necessary part in the baseball community of Berks County. Under the Baseballtown namesake, FirstEnergy Stadium has played host to the High School All-Star Game and the Olivet’s Boy’s and Girl’s Club Championship. Each year, the organization crowns the King or Queen of Baseballtown to honor the past by recognizing that individual’s accomplishments and contributions to baseball/softball.

Jason and Casey grew up in San Diego, and have been best friends since kindergarten. As kids, they loved telling stories and bringing creative ideas to life.

Once in college, they started designing high school logos out of our dorm rooms. They then sent letters to 150 Minor League Baseball teams, and only one got back to them: the West Tenn Diamond Jaxx. They told them, “If we like it, we’ll buy it.”

Since then, they’ve dreamed up all kinds of team names, mascots, and looks, including logos for the Reading Phillies, Harrisburg Senators and Lehigh Valley IronPigs. Because they love trying things never been done before, they invented the first glow-in-the-dark on-field baseball cap for the Casper Ghosts, and the first on-field Rally Cap design for the Altoona Curve.

Today they’re bringing the same ‘can-do’ attitude and whimsical approach to storytelling, not just to minor league clubs, but major league teams as well. They recently re-imagined the look and feel for America’s oldest baseball club, the Cincinnati Reds.

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Filed under Branding & Marketing, Community & Giving, Fun & Atmosphere

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