Giants Name Orum President and CEO

PRESS RELEASE – The Board of Directors of the San Jose Giants announced today that Daniel Orum has been named president and CEO of the San Jose Giants. Orum replaces interim president Bill Schlough, who has returned to his full-time position as senior vice president and chief information officer for the San Francisco Giants after splitting his time between the two organizations since August. Schlough will continue on a long-term basis to play an active role in facilitating the integration between the San Francisco and San Jose Giants.

Orum will oversee the club’s business strategy and all aspects of the minor league operation, including overseeing stadium operations, setting the strategic direction for the organization, growing all major revenue categories (ticket sales, sponsorship, merchandise, parking and concessions) and delivering an outstanding, family-friendly fan experience at San Jose Municipal Stadium. He will work closely with the board of directors and executive staff to sustain San Jose’s status as a perennial postseason contender and to provide an outstanding entertainment experience for San Jose Giants fans. He will also serve as the primary liaison with the San Francisco Giants Major League club.

“I am excited to have the opportunity to lead a franchise that has accomplished so much in recent years,” said Daniel Orum, San Jose Giants president and CEO. “I look forward to working with the outstanding team in San Jose to continue the tradition of success in the years to come.”

Orum is an accomplished digital media executive who most recently served as president of AFAR Media in San Francisco where he oversaw all operational aspects of the company’s travel media business. Prior to joining AFAR Media, Orum worked with Gamepro Media beginning as a senior vice president of business development and consumer marketing before serving as president and CEO of the company. Under his leadership, Gamepro Media grew their online network from one million unique monthly users to 14 million unique users while he also negotiated a multi-million dollar partnership with BestBuy to develop, distribute and sell a special edition of Gamepro magazine as the exclusive video game magazine in BestBuy stores.

Orum has also served as president of Internet operations for Oxygen Media where he was responsible for overseeing all aspects of the company’s Internet business. With Oxygen Media, Orum managed successful strategic partnerships with America Online, Microsoft and Oprah Winfrey’s HARPO Productions. Orum’s other senior management level experience includes a stint as president and COO of Thrive Partners, an AOL/Time, Inc. Joint Venture, general manager of interactive publishing of America Online, president of Macworld CD Ventures and vice president of marketing/ circulation of International Data Group/Macworld Communications.

Orum is a former professional basketball player spending two years with the Basket Club Franconville in France. Following his playing career, he consulted in the launch and consumer marketing of several National Football League based fan magazines and also served as director of publications for the Oakland Athletics Baseball Club. Orum holds a Kinesiology degree from UC Davis and a Masters degree in Kinesiology from Chico State.

The 11-time California League champion San Jose Giants begin the 2012 season on Thursday, April 5 at Modesto. The home opener at Municipal Stadium is scheduled for Thursday, April 12 against the Bakersfield Blaze. For more information on tickets, please call (408) 297-1435 or visit

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