Saints Unveil 20th Season Logo

PRESS RELEASE – Bill Clinton was President. Microsoft introduced their first version of Windows, Windows NT 3.1. Pebbles Flintstone and Bam Bam Rubble wed. Whitney Houston’s “I Will Always Love You” topped the charts. And the current version of the St. Paul Saints played their first game at Midway Stadium. The year was 1993 and one of these is about to celebrate a huge milestone.  The St. Paul Saints defied all the odds and will celebrate their 20th season in 2012.

Fans from all over Minnesota and surrounding states have flocked to Saints games since the first pitch was thrown on June 18, 1993. The fun and entertainment keeps bringing them back season after season and 2012 will be no different with a 20th season celebration that will be filled with joy and nostalgia. Along with the season long festivities the Saints are also unveiling the special 20th season commemorative logo. 

“We get a lot of credit for great ideas; most come from the fans, said Saints President Mike Veeck. “We’ve been very lucky drawing; once again it’s all due to our fans. We never lose sight of that fact.”

It all kicks off on Opening Night, May 17 with the first of three games celebrating 20 seasons in St. Paul. The Saints will don their original 1993 white uniforms, with the black “Saints” script across the chest and white pants. It will be the first of three 2oth season celebration nights with the other two taking place on Thursday, July 5 and Thursday, August 2. The three nights will include special appearances from Saints favorites since the inaugural season.

Along with the 2oth Celebration Nights the Saints will unveil an interactive feature that fans will enjoy. During the course of the season they will have the opportunity to vote on the best players through the years, most enjoyable promotions and giveaways and even their favorite pig. The Saints will utilize on line voting, Twitter and Facebook to get feedback from their fans.

“Our first 19 seasons in St. Paul have been amazing for so many reasons, but primarily thanks to the most passionate fans in baseball,” said Saints Executive Vice President/General Manager Derek Sharrer.  “They embraced us from the very beginning and took a sense of ownership in the experience.  From the world class tailgating to the friendly ‘left…right…left…right’ chant following a visiting team strike out, our fans have been as much a part of who the Saints are as our players, coaches, and staff.  This 2oth Season Celebration is for them.”

The pomp and circumstance of the season won’t be the only fanfare in 2012. The Saints are unveiling their 2oth season logo which incorporates one of the most iconic images at any game, the train. The logo is rectangular in shape with a train at the very top coming straight at the viewer, with smoke in the background, a baseball on the right of the train and the Saints script just below the train. In the middle the 1993 Saints logo and train tracks are shadowed into the image. At the very bottom of the logo the phrase “2oth Season: 1993-2012” appears.

The 2012 season will be filled with excitement for one other reason; the 5,000,000th  fan will enter the gates on Opening Night, as the Saints are just 957 shy of the historic mark.

Since 1993 the Saints have made news with everything from players to promotions. Some big name players have worn the Saints uniform including Leon Durham, Kevin Millar, J.D. Drew, Darryl Strawberry and Jack Morris. A total of 99 players have had their contracts purchased by Major League organizations and 15 of them have gone on to play in the big leagues.

The Saints promotions continue to lead the way in minor league baseball and they have received national attention for wacky ideas such as Bud Selig/Donald Fehr Seat Cushion Night, Bud Selig tie night, bobblefoot, Michael Vick Chew Toy, Love Boat, Randy Moss hood ornament and Tweeting Wiener Boxer shorts.

The Saints begin their 2oth season on Thursday, May 17 with a 7:05 p.m. game against the Gary SouthShore Railcats. Group tickets and specialty seating areas are on sale by contacting the Saints office at 651-644-6659 or visiting Single game tickets will go on sale in March.

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Filed under Awards & Recognition, Branding & Marketing

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