Mascot Brand Building

MLB.com reporter Benjamin Hill recently interviewed mascot expert Brad Collins about teams building and capitalizing on their mascot brand.  Collins recently gave a speech called “Building Your Mascot Brand” at the Minor League Baseball Promotional Seminar in Myrtle Beach (SC) early last week (Sept. 23-26).  Read more here.

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Filed under Branding & Marketing, Fun & Atmosphere, Promotions & Entertainment

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