EyeBlack.com Inks Deal with MLB

PRESS RELEASE – Beveridge Marketing’s EyeBlack.com brand today announced that it has reached an agreement with Major League Baseball Properties to serve as an officially licensed manufacturer of products bearing the marks of all 30 MLB Clubs, as well as the official MLB “silhouetted batter” logo. 

“Major League Baseball is a well-respected, international brand, so it’s obviously beneficial for EyeBlack.com to team up with them and have the opportunity to create high-quality, MLB-branded products for teams on all levels, as well as fans,” stated Peter Beveridge, president of EyeBlack.com.  “EyeBlack.com was once the best kept secret in sports.  However, with licenses such as this from Major League Baseball, the EyeBlack.com ‘Revolution’ is officially underway.”

The multi-year deal includes EyeBlack.com producing MLB-branded product in four of the company’s five product lines: Original, Original Small, Smear and Clear. EyeBlack.com’s Warrior line will not be produced under the MLB deal. The MLB-branded EyeBlack available for purchase by athletes and fans alike will be the traditional black, pink, camouflage and Club colors.  EyeBlack.com also has the rights to produce EyeBlack featuring additional designs, such as the All-Star Game logos.

Presently based in Kensington, Md., EyeBlack.com produces innovative sports products that are used worldwide by both athletes and fans to enhance the on-field performance of the competitor, and enable fans to express their support of a team or a specific athlete.  The product is made from latex free medical grade tape that is safe, tested and can breathe on the skin.  The company is also an official licensee of Major League Lacrosse (MLL), and more than 400 collegiate programs across the nation wear custom EyeBlack.com products.  Off the field, EyeBlack.com has worked with a number of nonprofits, corporations and others to create customized EyeBlack for their respective events, charitable causes, etc.

The company recently launched a new website (EyeBlack.com) and will soon relocate to a 5,000 square- foot facility in Rockville, Md. that is roughly three times the size of its current operation in Kensington.

Stay on top of the company’s latest news at Twitter.com/eyeblack_com.

About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

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Filed under Branding & Marketing, Lease & Contracts

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