PRESS RELEASE – Victoria’s Secret (VS) PINK and Major League Baseball Properties (MLBP) today announced the expansion of their exclusive assortment of co-branded merchandise to include 12 new teams making the total number of teams 23.
The Spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals. The collection will launch in March 2011 in Victoria’s Secret stores and MLB stadium stores spanning each of these teams’ markets as well as online at www.vspink.com and MLB.com.
This unique line features VS PINK’s highly recognizable brand iconography outfitted with the names and logos of 23 MLB teams and will include tees, sweats, hoodies and tanks. The PINK MLB collection originally launched in Spring 2010 and included Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK.
Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women. The VS PINK Collegiate Collection was launched in July 2008 and is an exclusive assortment of collegiate co-branded merchandise that features VS PINK’s highly recognizable brand iconography and the names and logos of the top universities on fashion apparel. Additionally, Victoria’s Secret PINK offers an exclusive assortment of co-branded merchandise with the National Football League (NFL) that was launched in August 2010. To learn more information about the exclusive VS PINK MLB, NFL or Collegiate Collection, visit www.vspink.com.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.