The big unveiling of the new branding for the Frontier League’s start-up Joliet Slammers is tonight at the Rialto Square Theatre. The lucky fans attending the sold out red carpet extravaganza should be in for a real treat, and maybe even a little controversy. According to GM John Dittrich, the logo is a “little edgy” to capitalize on the prison theme without going too far. Read more here. We hope so. There have been far too many branding yawners out there in the industry over the years. Stay tuned.
Slammers: Launching on the Edge?
Filed under Branding & Marketing, Conference & Events