Great Plains Baseball League Repackaged as Midwest Collegiate League

PRESS RELEASE – The Great Plains Baseball League announced tonight the rebranding of their league, which will now be called the Midwest Collegiate League. The rebranding of the league will better reflect the geographical area in which the league will be expanding into for the 2012 and 2013 seasons as well as where current teams are currently located.

The rebranding of our league was a simple decision by member clubs because it more accurately defines where our teams are currently at and where we will be expanding to in the future,” stated President/Majority Owner Joe Stefani. “With recruiting efforts, coaches always thought our league was situated in the plains states and not in Illinois and Indiana. This new name will help us identify our league more accurately.”

As part of the rebranding, the league has launched a brand new state-of-the-art web site located at http://www.MidwestCollegiateLeague.com. One area that will not change will be the league’s logo. The only difference between the leagues old logo and the new logo will be the words. The style, layout and color format will all stay the same. The Midwest Collegiate League will also see some changes in teams as well. In addition to the Rockford Foresters, the Southland Vikings, the Homestead Ranchers and the Chicago Zephyrs being in the league from the 2010 season, fans will also see two new teams in 2011 including the Will County CrackerJacks as well as another expansion team to be announced in the coming weeks. In addition to these changes, the league will be having their first All-Star Game, which will be taking place in July.

“At one of our first league meetings after the 2010 season we laid out a plan of what we wanted our league to grow to become,” said Stefani. “We knew where we were and where we wanted to go. Items such as league branding, redesigns and development of team web sites and logos, as well as working on ticket and sponsorship development were all on the top of the list. Some teams, such as the Southland Vikings, have already redeveloped their logo and their brand new web site will be launched later in February, which is also the same company that developed the Rockford Foresters and the new league web site.

Don Popravak will remain as the League Commissioner and Rockford Foresters’ President Joe Stefani will serve as the league’s Secretary.

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Filed under Branding & Marketing, League & Franchise

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