The new American Association team in Amarillo may be forced to ditch the “Gold Sox” name, after discussions with the summer collegiate Marysville (CA) Gold Sox, which leases the trademarked name from the City of Marysville. We raised this issue several days ago. The silver (gold) lining here is that the issue is being dealt with now before the new team spent thousands on a branding package, website, and merchandise. Read more here.
New Amarillo Team to Pull Plug on ‘Gold Sox’ Name?
Filed under Branding & Marketing, Legal