Intimidators Unveil New Alternative Logos for 2011

PRESS RELEASE – The Kannapolis Intimidators Professional Baseball Team, the Single-A affiliate of the Chicago White Sox, are proud to introduce a new, one-of-a-kind alternate logo which will be used beginning with the 2011 season. The new alternate logo will prominently feature Kannapolis, NC native and former team minority owner, NASCAR legend Dale Earnhardt. The Intimidators will continue to use the primary logo they have had since the team’s first season in 2001. An additional alternate logo will feature only the script “I” for Intimidators.

“In looking over ways to continue to enhance our partnership with Dale Earnhardt, Inc. and the Dale Earnhardt Foundation, we thought this new alternate logo was a fitting tribute. We’re excited to give our fans and community a new look and honored to have this logo be a part of our organization & team history” Intimidators General Manager Randy Long said.

The new logo, which will be worn by the team on-field on special Dale Earnhardt-related occasions, is a red letter “I” intertwined with the famous depiction of Earnhardt with arms raised much like he did after he won a race. The logo was produced by Phire Branding Company, based out of Ann Arbor, Michigan. Phire Branding Company has received numerous awards for its work and has recently completed efforts on a new Dale Earnhardt NASCAR Hall of Fame logo and the new website for Dale Earnhardt Inc.

“We feel this is a great opportunity to partner with the Intimidators to showcase Dale’s love for baseball, involvement with the minor league team in his hometown and continue to add to his legacy” said Jeff Steiner, Executive Vice President and General Manager of Dale Earnhardt Inc.

Merchandise which features the new logo is available now in the Souvenir Store at Fieldcrest Cannon Stadium. New merchandise available includes: New Era fitted hats, t-shirts, sweatshirts, & logo baseballs. Additional merchandise will be arriving in a few months. The Souvenir Store is open from 9:00 AM-5:00 PM, Monday through Friday. Fans may also purchase merchandise online at the Intimidation Station online store by clicking here.

The Intimidators 2011 home schedule will begin on Friday, April 15th at Fieldcrest Cannon Stadium. Contact the Intimidators at 704-932-3267 for more information about tickets, groups and outings. For more information, call the Intimidators front office at 704.932.FANS (3267).

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