Dilla Villa to Get New Name (at Some Point)

Potter County Memorial Stadium, also known as the Amarillo National Bank Dilla Villa, will likely get a new name, once Southern Independent Baseball, the facility’s new tenant, settles in.  Under the lease agreement, SIB has the authority to sell naming rights to the ballpark.  On a related note, according to the Amarillo Globe-News, SIB has yet to decide whether it plans to launch a new team or relocate an existing club.  We expect the latter to happen very soon.  Read more here.

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Filed under Branding & Marketing, League & Franchise, Lease & Contracts, Market & Location

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