Details from the 2010 Summer Ball Conference

PRESS RELEASE – SBC ’10, in Madison, Wisconsin, came to a close Monday afternoon with Keynote Speaker Mike Veeck, President of the St. Paul Saints and founder of Fun is Good, speaking on going back to your roots and sticking with what you believe in. During his hour speech to the 100 attendees at the conference, Veeck preached to find a tagline for your team and stick with it.

The conference kicked off Saturday November 6th with a tour of Warner Park, home of the Madison Mallards.  Vern Stenman, President of the Mallards, gave a tour of the ballpark  while telling the story of how the Mallards have become one of the best in the business after a decade of hard work. The Mallards showed why they are at the top of several Summer Collegiate Baseball categories such as attendance, hospitality and entertainment. Stenman offered encouragement to attendees that evening by pushing them to be optimistic when ideas are presented. “Don’t believe it wont work for your market before you even try it out,” Stenman said.

Sunday began with numerous breakout topics that included a variety of speakers with topics ranging from increasing concession dollars, selling ticket packages, and how to market your team through your local community.  The evening wrapped up with Steve Nitzel’s “how to” that primarily focused on how to take the next step in the relationship with your clients while providing them a consistent return on investment. “If I can help you generate sales as a sponsor, I get to be your friend for another year,” said Nitzel. Following Nitzel was the SBC Awards Gala Presented by Baseball America.  Winners of these prestigious awards included: Brazos Valley Bombers (Highest Growth in Attendance), Gastonia Grizzlies (Best Promotion), Marysville Gold Sox (Best Non-Traditional Revenue Vehicle), Okotoks Dawgs (Best Community Project), Walla Walla Sweets (Best Marketing Campaign), and Madison Mallards (Best Ticket Sales Campaign.) John Ircandia, Managing Director of the Okotoks Dawgs, stated, “We are extremely proud to be recognized by Baseball America and the Summer Ball Conference. Given the number of quality summer collegiate leagues and teams across North America, this was extraordinary!”

On Monday, the morning started off with insight into one of the largest hurdles  in the industry today, and that is, how to hire good salespeople? Steve Nitzel shared his formula for hiring great salespeople which included a handful of interview questions used as well as other not so traditional ways Nitzel ensures he gets the right person for the job.  Following a few breakout sessions, Veeck wrapped up SBC ’10 by offering great advice which ultimately encouraged teams to stay creative and keeping it fun.

With more than doubling the attendees from SBC ’09, Summer Ball Conference continues to grow, and optimism during and after the conference offer up even higher expectations for SBC ’11.  Check out for updates on dates and location for SBC ’11.

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Filed under Awards & Recognition, Conference & Events

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