According to www.sportsfangraph.com, nearly 31,000 fans (27,672 on Facebook and 3,236 on Twitter) are following the Mud Hens for the latest team news, game updates, promotional info and special offers.
Nathan Steinmetz is the Manager of Online Marketing for the Mud Hens. ‘We recognized early on what a great tool Facebook and Twitter could be for communicating with our fans. These sites allow us to pass along up-to-the-minute information on the team and the organization. Additionally, the sites provide a unique way for us to interact with our fans – and for our fans to interact with each other. We have fully embraced the new technology and look at it as a great opportunity.”