Captain Capital: Edmonton’s New Superhero

PRESS RELEASE – The city’s newest superhero officially arrived on Tuesday, as the Edmonton Capitals unveiled Captain Capital as their new mascot.

Captain Capital made his first public appearances by spending time with those Edmontonians who could use the most inspiration from his super powers — the patients at the Stollery Children’s Hospital and volunteers at Edmonton’s Food Bank. Those in attendance heard how Captain Capital came to be the superhero he is today:

A lonely young Edmontonian had no idea his life would change forever the day he decided to take an evening walk down Rossdale Road past TELUS Field. He was enjoying the summer breeze when all of a sudden he was struck in the head by a home run hit by the Edmonton Capitals. Somehow, simultaneously, a bolt of lightning came seemingly out of nowhere and electrocuted him at the exact same time the ball hit him. 

Amazingly, he jolted back to life after just a few motionless seconds. He was both ecstatic and terrified. Maybe it was the added electricity in the air with the EPCOR substation right next door, but all he could feel was a surge of energy circulating through his body that seemed to grow stronger by the second. 

It was pulling him towards the stadium. Every instinct in his body was telling him it was now his duty to use the unrelenting energy coursing through him to cheer the Edmonton Capitals on to victory. He finally had meaning in his life. He finally had a purpose. He finally had an identity… CAPTAIN CAPITAL.

The city’s newest superhero spent the last few weeks learning how to harness his newfound electric energy into being one of the most rambunctious and entertaining sports mascots of all time. 

He is finally ready to fulfill his new life purpose and take centre stage at all Capitals home games at TELUS Field, and at other events throughout the city, starting this Wednesday and Thursday against the Calgary Vipers at 7 p.m. 

Baseball fans — get ready to be blown away by Captain Capital.

The Capitals are Edmonton’s first choice for professional baseball and family entertainment. Season seats start at less than $9 per game and are available pro-rated for the balance of the season. Individual game tickets are available for just $10 every game. Tickets are available at all Ticketmaster locations, the TELUS Field Box Office during regular business hours, by calling (780) 414-GOAL (4625) or online at capsbaseball.ca.

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Filed under Branding & Marketing, Fun & Atmosphere

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