RiverDogs Rank Among Top-25 in Merchandise Sales

PRESS RELEASE – Minor League Baseball has announced that the Charleston RiverDogs rank among the Top-25 in merchandise sales for 2009.  It marks the fifth consecutive year that the RiverDogs rate among the nation’s best.

Aided by a variety of items that feature loveable mascot Charlie T. RiverDog – one of the most popular logos in all of Minor League Baseball – RiverDogs commodities are a hot seller year-round.

For the third consecutive year, royalties collected in 2009 for all of Minor League Baseball merchandise exceeded $2 million.

While casual clothing (such as t-shirts and a wide variety of baseball caps) represent most of the objects sold in the RiverDogs’ Souvenir Shop, other big selling items include souvenir baseballs, sweatshirts and blankets, team sets, plush mascot dolls, and much more.

“We’ve known for a very long time that our logo is a winner and that fans enjoy what we have in our Souvenir Store,” said RiverDogs General Manager Dave Echols.  “Because of that, we’ve put great emphasis on the variety of merchandise available where there will be something for everyone.  It echoes our new ‘Be Your Own Fan’ initiative where fans enjoy whatever aspect of the RiverDogs experience they care to, and merchandising is a major part of that experience.”

Besides picking up a hat or t-shirt during games, fans are welcome to stop by the Souvenir Store at The Joe on non-game days (Monday – Thurs. 9 – 5; Friday 9 -4).  The RiverDogs also have a full selection through their official online store (http://riverdogs.milbstore.com/).  

The Souvenir Shop has been coordinated by Michael DeAntonio for the past three seasons.  He is a native Charlestonian and a 2006 graduate of the University of South Carolina’s Sports Management Program.

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Filed under Branding & Marketing, Merchandising

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