R-Phils Launch Brand New Website and New Online Store

PRESS RELEASE – The Reading Phillies have announced today that the team has launched a brand new website and online merchandise store, and in conjunction, are offering fans savings on all online merchandise for the entire week. Still accessible at www.readingphillies.com, www.r-phils.com, and www.rphils.com, the new website will have a sleek and modern look and was designed by the Reading Phillies and Major League Baseball Advanced Media’s Minor League Department.

“The new site will include even more great features and have a new brand new look, which we feel will bring fans closer to the action,” said R-Phils GM Scott Hunsicker. “We’ll have more interaction with our fans than ever before, and we feel it is a great start to what will be a great season in Baseballtown.”

As part of the new website, fans will get an expanded game center, which will include live scoring updates, updated player stats, upcoming promotions, schedules and complete news of everything going on with the Reading Phillies in 2010. The new site will also include more videos than ever with an RTV video archive located under the ‘multimedia’ tab.

Tickets will be easier to order as well, and fans can look under the ‘tickets’ tab for great deals on season tickets, single game tickets and more. Also, the re-designed site will give fans easier access to the R-Phils social networking sites, such as Facebook, Twitter and YouTube and will include links to blogs, Philadelphia Phillies news and much more.

Fans looking for new R-Phils merchandise for 2010 will want to check out the brand new R-Phils online merchandise store, where you can purchase everything from hats and jerseys, to collectibles and gift cards. And, for all fans who decide to purchase items this week, the R-Phils are offering some great deals sure to please everyone. All this week fans can receive 10% off any item they choose in the R-Phils online store.

“Fans can take advantage of the sale today and get a jump on some of the new merchandise we have before the season begins,” said R-Phils Director of Baseball Operations and Merchandise Kevin Sklenarik. “There are so many new items that fans can purchase, and now, with the brand new store, it is easier than ever to wear R-Phils merchandise.”

MLB Advanced Media, employing the same award-winning resources & ground breaking technologies used to create mlb.com, first launched the MiLB.com network in 2005. Now encompassing over 160 club and league sites in 2010, the MiLB.com network is the ultimate resource on the web for Minor League Baseball, providing baseball fans with an unparalleled amount of editorial and multimedia content, game and player stats, team information and ticketing opportunities.

Full season and partial season ticket packages, as well as single-game tickets for the 2010 season, presented by Pepsi, are on sale now and can be purchased in person at FirstEnergy Stadium, by calling (610) 375-8469 or by visiting http://www.readingphillies.com. Fans can also add the all-you-can-eat Deck Buffet to any ticket for only $11. “Bring the Fam to America’s Classic Ballpark.”

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Filed under Amenities & Features, Branding & Marketing

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