Additional Logo, Unis, Stadium Improvements Await Fans in 2010

PRESS RELEASE – Earliery today, the Loons introduced an additional logo for the 2010 season as well as a new uniform the team will don on Opening Day. The additional logo, which will be part of the new uniform to be worn on Sunday home games and select dates throughout the season, will be featured on a new line of Loons hats, clothing and apparel.

GM Paul Barbeau, Lou E. Loon, & Kevin Schunk (pictured right) donning the Loons' new uniform (Photo - Nick Anderson)

The Loons worked closely with Plan B Branding, a San Diego-based creative ideas company specializing in storytelling and branding ideas, to develop the additional logo, uniforms, and a new look for the Loons 2010 marketing campaign. “The Great Lakes Loons embody one of the great American experiences-summer in Michigan,” said Plan B partner Jason Klein. “We think that Loons fans will be excited to see the fresh take on the Loons look, additional logo, and uniform we had the opportunity to design.” Plan B is well known throughout the baseball world having dreamed up fresh looks for the World Series, Major League Baseball teams, and premier Minor League Baseball clubs throughout the country. 

In addition to the logo and uniform, Loons fans will be greeted with several enhancements to Dow Diamond when they enter the stadium for a game during the 2010 season. The most visible are the enhancements to Lasorda’s Landing, a group seating area located on the suite level of Dow Diamond. In response to feedback from fans, a glass wall was installed in Lasorda’s Landing to offer a more enclosed group area that, with the addition of the glass wall, offers a safe-haven from the elements early in the season while still offering the outdoor experience during the summer months. A display paying tribute to Tommy Lasorda’s career accomplishments will be a focal point of Lasorda’s Landing and will be located inside the group area.
Several new specialty food items have also been added for 2010. Fans can enjoy pizza from Lou E. G’s Pizzeria, premium half-pound specialty burgers with four options to choose from, a Market Cart featuring warm apple cider, caramel apple slices, gourmet pies and specialty baked goods.

Several new ticket packages and programs have also been put in place for the upcoming season. The Summer Season Ticket Package offers fans the same great seat for the warmest games of the year, all 49 home games May 28 through the end of the regular season. “While we would be thrilled for every Loons game to be sunny and seventy degrees, some evenings in April and May can still be a little chilly,” said Assistant GM of Ticket Sales Lance LeFevre. “The Summer Season Ticket Package gives our fans the opportunity to have the same seats during the summer months.”

Back for 2010 but with a new twist is the Tigers Legends Ticket Package. The Tigers Legends Ticket Package includes six games featuring appearances by three former Tigers greats and three bobblehead giveaways of former Tigers players.

Another new initiative for 2010 is the High School Spirit program. The program was established to give area high schools the opportunity to show their school spirit at Dow Diamond while competing for cash donations. Schools will sell Loons tickets for their spirit night and will be assigned points based on the number of tickets sold. In addition, judges will assign points for participation during the game. Schools are encouraged to bring banners, noisemakers, mascots and even the school band.

“With each new season, we are constantly striving to provide new and exciting innovations to improve the fan experience at Dow Diamond,” said Loons President and General Manager Paul Barbeau. “This season, we are extremely excited about the additional logo and uniforms for 2010, the enhancements to Lasorda’s Landing, plus the addition of new ticket package options for our fans.”

Single-game tickets for the 2010 season are on sale now and can be purchased at, by phone at 989-837-BALL or in person at the Dow Diamond box office. Lawn seating – at $6 per ticket – remains the most affordable daily ticket option for fans. Existing ticket options remain for eight- and 16-game mini-plans and half- and full-season ticket packages.

The Great Lakes Loons are the fourth-year Single-A partner of the Los Angeles Dodgers and members of the Midwest League. For more information about the Loons, visit or call 989-837-BALL.

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Filed under Branding & Marketing, Merchandising, Stadium Issues

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