No Objection: Lugnuts Park to Become ‘Cooley Law School Stadium’

Oldmobile Park, home of the Midwest League’s Lansing Lugnuts, will soon be renamed Thomas M. Cooley Law School Stadium.  In a unique and bold move, America’s largest law school (3,600 students) based in Michigan’s capital city has secured the ballpark’s naming rights for the next 11 years for $1.5 million.

The only example that immediately comes to mind where an educational institution has purchased stadium naming rights is at the University of Phoenix Stadium in Arizona, home of the NFL’s Phoenix Cardinals and the Fiesta Bowl.

In one respect, this is a bad news for the Lugnuts.  The franchise was certainly better able to drive home (no pun intended) the auto theme with the stadium sporting the Oldsmobile name, despite the fact that GM discontinued the line in 2004.  That said, the time was certainly ripe for a fresh start, when GM terminated their final year of a 15-year, $1.5 million naming rights contract with the city of Lansing during its recent bankruptcy reorganization.  Read more here.

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Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

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