Fifth Third Bank Returns as Beach Bums’ Reading Club Sponsor

PRESS RELEASE – The Traverse City Beach Bums announced today that Fifth Third Bank will return as a sponsor of the team’s reading program this summer.

“We are so excited to have Fifth Third Bank back behind the reading program again this year,” said Beach Bums General Manager, Leslye Wuerfel. “The program has been a tremendous success its first four years and we expect it to continue to grow in the future.”

Started before the Beach Bums’ inaugural season in 2006, the Beach Bums reading program has attracted more than 30 local elementary schools and over 8,000 students a year to ‘Read around the bases’. Students are given a poster in the shape of a baseball diamond to track their progress. As they read five books, students advance around the bases. By reading 20 books, students hit a homerun and receive two free ticket vouchers to a 2010 Beach Bums game, a free autographed poster of Suntan and Sunburn, a coupon for a free 16 oz. Pepsi product and a reading program tote bag.

Posters and instruction sheets will be delivered to schools by the Beach Bums in February. Students have until Friday, April 16, 2010 to reach their reading goal.

To get your school involved in the program, please call the Beach Bums at (231)-943-0100.

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