PRESS RELEASE – The Lansing Lugnuts announced Monday that Michigan State sophomore Jennifer Swanchara will serve as the team’s new public address announcer at Cooley Law School Stadium. Continue reading
Tag Archives: Lansing Lugnuts
Lugnuts Hire Jennifer Swanchara as New PA Announcer
Filed under Media, Personnel & Operations
Lugnuts Replace GM
PRESS RELEASE – Lansing Lugnuts General Manager Patrick Day is leaving the team after six seasons and will be replaced by Lugnuts Assistant General Manager Nick Grueser, the team announced today. Continue reading
Filed under Personnel & Operations
Awesome Sports Logos You May Have Never Seen?
Gavin Spittle from Sport Radio 610 in Houston has put together his list of “Awesome Sports Logos You May Have Never Seen.” Baseball logos making the list include the Modesto Nuts, Lansing Lugnuts, Montgomery Biscuits, defunct Joliet Jackhammers, Brockton Rox, Old Orchard Beach Raging Tide, and Corpus Christi Hooks. Read more here. Thanks to John Cerone for the story.
Filed under Branding & Marketing
Blind Teen Sports Announcer Gets Called Up to the Minors
In the cool, feel good story of the week, 14-year-old Jonathan Welscott, a blind sports announcer who has called middle school and high school games over the past two years, was given the opportunity to announce the batters during the third inning of the game between the Single-A West Michigan Whitecaps and Lansing Lugnuts on Friday night at Fifth Third Field. Read more here.
Filed under Human Interest, Media, Personnel & Operations
Lugnuts Release 2011 Promo Schedule
PRESS RELEASE – The Lansing Lugnuts released their 2011 official schedule on Wednesday, featuring the popular Crosstown Showdown against Michigan State University alongside brand new Tuesday Dollar Deal Days and Wednesday Ladies Nights. Continue reading
Filed under Food & Beverage, Fun & Atmosphere, Promotions & Entertainment
Lugnuts, Lansing Cash in on Naming Rights Deals
First it was the Thomas M. Cooley Law School stepping up to buy the naming rights to the former Oldsmobile Park, home of the Single-A Lansing Lugnuts. Cooley locked in an 11-year deal for $1.485 million. Now comes Jackson National Life Insurance Company, which just agreed to pay $1.353 million over 11 years to name the field. The Lugnuts will now play at Jackson Field at Thomas M. Cooley Law School Stadium. Read more here. Continue reading
No Objection: Lugnuts Park to Become ‘Cooley Law School Stadium’
Oldmobile Park, home of the Midwest League’s Lansing Lugnuts, will soon be renamed Thomas M. Cooley Law School Stadium. In a unique and bold move, America’s largest law school (3,600 students) based in Michigan’s capital city has secured the ballpark’s naming rights for the next 11 years for $1.5 million. Continue reading
A Profile on Biscuits’ Co-Owner Sherrie Myers
Montgomery Biscuits’ co-owner Sherrie Myers admittedly doesn’t fully understand all the nuances of the game on the field, but she does know about branding, marketing, and creating a ballpark environment that keeps fans coming back for more. Together, Myers and her husband Tom Dickson also own and operate the highly successful Lansing Lugnuts. Read more here.
Filed under Uncategorized
Lugnuts Launch 15th Season Celebration
PRESS RELEASE – The Lansing Lugnuts kicked off their 15th season celebration today with the launch of a new website. The team also opened fan voting on the website for the first-ever inductees into the Lugnuts Hall of Fame. Continue reading
Filed under Awards & Recognition, Branding & Marketing



