Category Archives: Sponsorships & Advertising

Broker Being Sought to Sell Naming Rights to Pensacola Ballpark

Pensacola Blue Wahoos LogoEd Spears, the Executive Director of Community Maritime Park Associates, say that work is underway to sell the naming rights to Pensacola Bayfront Stadium, home of the Double-A Pensacola Blue Wahoos (Southern League), for between $250,000 and $500,000 (annually, we assume).  The deadline for brokers to submit their proposals is August 25 at 2:00 p.m.  Read more here.

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Hillsboro Ballpark Gets New Name, Cool Signage

Hillsborough Hops LogoAs the Single-A Hillsboro Hops (Northwest League) held their media day on Thursday, crews outside the event were putting up a sign for Ron Tonkin Field – the new name for the venue formerly known as Hillsboro Ballpark.  This should be very cool at night, as timed lighting will simulate a pitcher throwing a baseball and the batter hitting it.  Tube Art Group is completing the work.  Read more here.

rsz_hillsboro_hops_ron_tonkin_field_signage_design

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Rockies Messin’ with Sasquatch Today

Colorado Rockies LogoThe Colorado Rockies will be giving away “Sasquatch” Bobblehead Gnomes to the first 15,000 through the gates at Coors Field Sunday afternoon, June 8.  Who is sponsoring this wonderful giveaway?  You guessed it — Jack Link’s Beef Jerky.  Watch “Messin’ with Sasquatch” commercials here.

Colorado Rockies Sasquatch Bobble Gnome 6.8.14

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West Coast League Unveils New Website, Announces Partnership with Black Ball Ferry Line

West Coast League LogoPRESS RELEASE – With the start of the West Coast League’s 10th season only days away, the League is excited to announce a partnership with Black Ball Ferry Line that will see the Coho Ferry designated as the “Preferred Ferry of the West Coast League” for the 2014 season. Continue reading

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Cubs Positioning Self Against Rooftop Owners

Chicago Cubs LogoThe Chicago Cubs released a revised plan for Wrigley Field’s renovation Tuesday that calls for new signs, including some that would block the view from nearby rooftop venues, and warn that the team’s management would consider moving to another site if they are not allowed to control their ballpark.  Read more hereWatch video from Cubs chairman Tom RickettsGo to WrigleyField.com.

Wrigley Field renovation rendering, Chicago Cubs Facebook page

Wrigley Field renovation rendering, Chicago Cubs Facebook page

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Ripken Baseball Partners with Big League Chew

Ripken Baseball LogoPRESS RELEASE – Ripken Baseball today announced it has partnered with Ford Gum’s Big League Chew, the #1-selling shredded bubblegum in the world. Big League Chew®, The Ballplayers’ Bubblegum™, becomes the official bubblegum of Ripken Baseball. The company will unveil its latest Big League Chew/Ripken Baseball packaging on Tuesday, May 20 at the National Confectioners Continue reading

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Oakland A’s, Zevia-Branded Soda Cans Introduced

Oakland A's LogoZevia LogoAs a follow up to our posting back in March about the Oakland A’s partnership with Zevia naturally sweetened soda, below is a photo of the new Zevia-A’s Ginger Ale can, featuring the team’s signature green-and-yellow color scheme, recognizable logo and baseball-themed graphics.  This is being sold throughout O.co Coliseum, along with a variety of additional Zevia flavors.

Oakland As Branded Zevia Cans

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West Virginia Power, Appalachian Power Extend Ballpark Naming Rights Deal

West Virgnia PowerPRESS RELEASE – The West Virginia Power front office, in conjunction with Appalachian Power, are pleased to announce the renewal of the naming rights agreement for Appalachian Power Park. The agreement, announced on May 17, will guarantee that the ballpark on Charleston’s East End remains named after the state’s preeminent utility company through at least the 2024 season. Continue reading

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Hillsboro Ballpark Renamed Ron Tonkin Field

Hillsborough Hops LogoAt a press conference Tuesday, Hillsboro (OR) Mayor Jerry Willey announced that the home of the Single-A Hillsboro Hops (Northwest League) will be called Ron Tonkin Field, in memory of the Tonkin family’s patriarch.  The Tonkins have operated dealerships in the Portland area for decades.  The deal is worth $1.5 million over 10 years.  Read more here.

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Hillsboro Ballpark Naming Rights Announcement Tuesday?

Hillsborough Hops LogoCity officials aren’t talking, but there is speculation that the “major announcement” scheduled for next Tuesday afternoon, May 13, has to do with naming rights for Hillsboro Ballpark, home of the Single-A Hillsboro Hops (Northwest League).  Read more here.

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Pippins Partner with Banner Bank

Yakima Valley Pippins PrimaryPRESS RELEASE – The Yakima Valley Pippins announced today that the team has signed a three-year integrated exclusive partnership with Banner Bank. Banner Bank will provide the team with their entire portfolio of small-business financial services, including merchant card services throughout Yakima County Stadium. Banner will also enjoy dominant brand presence throughout the Continue reading

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Sounds Announce ‘First Tennessee Park’ Will Be Name Of City’s New Ballpark

Nashville Sounds LogoPRESS RELEASE – “First Tennessee Park” will be the official name of Nashville’s new state-of-the-art baseball ballpark in North Nashville, the Nashville Sounds Baseball Club announced today.

Nashville Sounds First Tennessee Park
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Ems Unveil All-Star Game Logo, Video and Title Sponsor

Eugene Emeralds New Logo SquatchPRESS RELEASE – The Emeralds are proud to announce that the 2014 Northwest League All-Star Game on Tuesday, August 5, 2014 at 7:30 pm, will be presented by Northwest Toyota Dealers. This magnificent event allows the Emeralds and Northwest Toyota Dealers a chance to highlight some of the best of what the Northwest has to offer. Continue reading

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Growlers Announce Partnership with Walmart & Sam’s Club, Fireworks & Flat Screen Fridays Too

Kalamazoo Growlers HeadPRESS RELEASE – Walmart & Sam’s Club have agreed to a founding partnership with Kalamazoo Growlers baseball. This partnership will provide fans and consumers with great experiences at the ballpark and new ways to combine shopping at Walmart & Sam’s Club with their love of Growlers baseball. Continue reading

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MiLB, Stauffer Celebrate Animal Cracker Day April 18

Minor League Baseball LogoPRESS RELEASE – For the second consecutive year, Minor League Baseball® has partnered with D. F. Stauffer Biscuit Company, makers of the original Animal Crackers, on a season-long national sponsorship. Continue reading

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Mavericks Ink Field Naming Rights Partner

High Desert Mavericks LogoThe playing surface at Stater Bros. Stadium, home of the Single-A High Desert Mavericks (California League), will be known as Heritage Field, after Heritage Victor Valley Medical Group purchased the naming rights.  For all Mavericks home games and team-sponsored events, the facility will be known as Heritage Field at Stater Bros. Stadium.  Read more here.

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A’s to Introduce First-Ever Naturally Sweetened, Zero-Calorie Soda in MLB

Oakland A's LogoZevia LogoPRESS RELEASE – Starting with their 2014 Opening Homestand later this month, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero calorie soda in Major League Baseball. Continue reading

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Cardinals Announce AT&T as Rooftop Deck Naming Sponsor

St. Louis Cardinals LogoPRESS RELEASE – The St. Louis Cardinals announced today that AT&T has joined Ballpark Village as the naming rights sponsor for the two-story seating deck atop Cardinals Nation. As part of the multi-year agreement, the Cardinals Nation ticketed deck will be known as the AT&T Rooftop. Tickets for the AT&T Rooftop go on sale tomorrow at 10 a.m. at cardinals.com. Continue reading

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New El Paso Baseball Stadium Gets a Name, Logo

El Paso Chihuahuas HeadPRESS RELEASE – Downtown El Paso’s ballpark has a name – Southwest University Park. In a highly anticipated naming ceremony held in Cleveland Square this afternoon, representatives from the El Paso Chihuahuas along with Southwest University President, Yolanda Arriola, announced the official name of the ballpark. Also present for the event were officials from the City of El Paso. Continue reading

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Smith’s Ballpark Unveiled as New Stadium Name for Bees

Salt Lake Bees LogoPRESS RELEASE – Miller Sports Properties along with Salt Lake City and Smith’s Food & Drug Stores, Inc., announced today a new multi-year partnership and naming rights agreement for the Salt Lake Bees home stadium to be known as “Smith’s Ballpark” beginning with the 2014 season. Continue reading

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Tbaytel Secures Naming Rights for Port Arthur Stadium

Thunder Bay Border Cats Logo 1PRESS RELEASE – The Thunder Bay Border Cats organization is proud to announce that Tbaytel has obtained the exclusive field naming rights for Port Arthur Stadium. Starting with the 2014 baseball season, all home games will now be played at the newly named Tbaytel Park. Continue reading

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It’s ‘Radiology Associates Field at Jackie Robinson Ballpark’

Daytona Cubs New IdentityPRESS RELEASE – The Daytona Cubs announced, Thursday, a five-year partnership with Radiology Associates Imaging that includes exclusive naming rights to Jackie Robinson Ballpark. The newly-renovated ballpark will now be known as “Radiology Associates Field at Jackie Robinson Ballpark,” effective immediately through 2018. Financial terms of the partnership were not made public. Continue reading

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Boomers Selling Ballpark Naming Rights

Schaumburg Boomers LogoPRESS RELEASE – Corporate brands seeking a way to make an unparalleled splash throughout Chicagoland need look no further than Schaumburg Boomers Stadium, where it was announced today that Stadium Naming Rights are available. Continue reading

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Rangers Ballpark Now Globe Life Park

Texas Rangers LogoThe Texas Rangers on Wednesday announced a naming rights deal for Rangers Ballpark in Arlington.  The stadium will now be known as Globe Life Park in Arlington.  Read more here.

Texas Rangers Globe Life Park

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Rangers to Announce Ballpark Naming Rights Partner This Morning

Texas Rangers LogoThe Texas Rangers are expected to announce the new naming rights partner for Rangers Ballpark in Arlington at a press conference scheduled for Wednesday at 11:00 a.m. (CST).  Read more here.

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Kalamazoo Growlers Announce Multiyear Partnership with Bell’s Brewery

Kalamazoo Growlers Primary LogoPRESS RELEASE – The Kalamazoo Growlers are thrilled to announce a multiyear partnership agreement with Bell’s Brewery. Bell’s Brewery has agreed to become the official craft beer provider of the expansion Kalamazoo Growlers franchise. Continue reading

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Springfield Cardinals Announce Partnership with Expedia

Springfield Cardinals LogoPRESS RELEASE – The Springfield Cardinals, Double-A affiliate of the 11-time World Champion St. Louis Cardinals, are excited to announce a new partnership with Expedia®. The partnership includes a naming rights component that will rebrand the Redbird Roost at Hammons Field as the Expedia® Redbird Roost. Continue reading

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Companies Show Interest in Nashville Ballpark Naming Rights

Nashville Sounds LogoThe start of construction on the new Triple-A Nashville Sounds (Pacific Coast League) stadium is still a week away, but companies have already started vying for the rights to put their name on the $38 million minor league ballpark.  Read more here.

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Neuroscience Group Grabs Naming Rights for Fox Cities Stadium

Wisconsin Timber RattlersPRESS RELEASE – The Wisconsin Timber Rattlers have reached an agreement with the Neuroscience Group on a naming rights deal for Fox Cities Stadium. The ten-year deal begins immediately and the home of the Midwest League affiliate of the Milwaukee Brewers will now be known as Neuroscience Group Field at Fox Cities Stadium. Continue reading

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Goodbye ‘Greer’ Stadium, Sounds to Sell Naming Rights to New Ballpark

Nashville Sounds LogoAfter decades of playing at Greer Stadium, named for businessman Herschel Greer, the Triple-A Nashville Sounds (Pacific Coast League) will sell the naming rights for its new ballpark in Sulphur Dell.  Read more here.

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Time Warner Opts Out of Ballpark Naming Rights Deal

Wisconsin Timber RattlersPRESS RELEASE – Time Warner Cable has executed their right to opt out of the final three years of a 10-year naming rights agreement with the Wisconsin Timber Rattlers. The decision is effective immediately. Continue reading

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Naming Rights Check Ceremony Overshadows Underlying Financial Challenges for Team, Tribe and City

Fresno Grizzlies LogoChris Cummings, president of the Triple-A Fresno Grizzlies (Pacific Coast League), and Nancy Ayala, council chairwoman of the Picayune Rancheria of Chukchansi Indians, held a ceremonial check Friday signifying the tribe’s full payment of this year’s naming-rights fee for Chukchansi Park, but there is more to the story.  Read more here.

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Signage Test Run at Wrigley Field Fails with Rooftop Owners

Chicago Cubs LogoThe Chicago Cubs on Wednesday briefly raised a mock-up of a 650-square-foot script sign at Wrigley Field as a test run to allay fears of nearby rooftop club owners who don’t want to see their lucrative views of the playing surface blocked by signage.  The rooftop owners were not satisfied.  Read more hereView photos here.

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New Name, Signage for Home of the Revolution

York Revolution SecondaryThe indy pro York Revolution (Atlantic League) on Thursday retired “Sovereign Bank Stadium” by peeling back a canvas sign to unveil their ballpark’s new name and logo.  Read more and view photo here.

Santander Stadium

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Silver Hawks Announce Ballpark Naming Rights Agreement

SouthBendSilverHawksLogoPRESS RELEASE – The South Bend Silver Hawks Class A minor league baseball team announced today that it has reached an agreement with the Pokagon Band of Potawatomi Indians, owners of Four Winds Resorts, for naming rights to its field which will now be known as Four Winds Field. As part of the agreement, a permanent bronze memorial bearing the name and likeness of Stanley Coveleski Continue reading

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New Ballpark Naming Rights Deal in Midland

Midland Rockhounds LogoSecurity Bank has secured the naming rights to the home of the Double-A Midland Rockhounds (Texas League).  The ballpark will be rebranded Security Bank Ballpark on Jan. 1, 2014, the day after the current agreement between the city of Midland and Citibank ends. Security Bank will pay $3.6 million over the next 25 years of the contract.  Read more here.

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Silver Hawks Shopping Ballpark Naming Rights

SouthBendSilverHawksLogoThe Single-A South Bend Silver Hawks (Midwest League) are reportedly working to sell the naming rights to Coveleski Stadium.  Any funds raised are expected to be re-invested back into the facility.  Read more here.

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Denny’s Gets Slammed by Grand Slam

Dennys LogoOver 3,000 fans showed up at a Denny’s near Rangers Ballpark on last Saturday alone to cash in a coupon for a free Original Grand Slam breakfast, after Nelson Cruz bashed a grand slam home run in the second inning of a Texas Rangers game last Friday.  This isn’t the first time Denny’s has gotten slammed by its coupon promo, so it must be working for them.  Read more here.

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Loudoun Hounds Break Ground, Stadium to be Named ‘Edelman Financial Field’

Loudoun Hounds LogoVIP Sports & Entertainment broke ground today on a new stadium for the developing indy pro Loudoun Hounds (Atlantic League).  The ballpark naming rights partner was also announced. Continue reading

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Logo Unveiled for Peoria’s Dozer Park

Peoria Chiefs LogoAs the new naming rights partner for the home of the Single-A Peoria Chiefs (Midwest league), heavy-equipment giant Caterpillar Inc. has unveiled their logo for “Dozer Park.”  Read more here.

Peoria Chiefs Dozer Park Logo

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