Chris Cummings, president of the Triple-A Fresno Grizzlies (Pacific Coast League), and Nancy Ayala, council chairwoman of the Picayune Rancheria of Chukchansi Indians, held a ceremonial check Friday signifying the tribe’s full payment of this year’s naming-rights fee for Chukchansi Park, but there is more to the story. Read more here.
Category Archives: Sponsorships & Advertising
The Chicago Cubs on Wednesday briefly raised a mock-up of a 650-square-foot script sign at Wrigley Field as a test run to allay fears of nearby rooftop club owners who don’t want to see their lucrative views of the playing surface blocked by signage. The rooftop owners were not satisfied. Read more here. View photos here.
The indy pro York Revolution (Atlantic League) on Thursday retired “Sovereign Bank Stadium” by peeling back a canvas sign to unveil their ballpark’s new name and logo. Read more and view photo here.
PRESS RELEASE – The South Bend Silver Hawks Class A minor league baseball team announced today that it has reached an agreement with the Pokagon Band of Potawatomi Indians, owners of Four Winds Resorts, for naming rights to its field which will now be known as Four Winds Field. As part of the agreement, a permanent bronze memorial bearing the name and likeness of Stanley Coveleski Continue reading
Security Bank has secured the naming rights to the home of the Double-A Midland Rockhounds (Texas League). The ballpark will be rebranded Security Bank Ballpark on Jan. 1, 2014, the day after the current agreement between the city of Midland and Citibank ends. Security Bank will pay $3.6 million over the next 25 years of the contract. Read more here.
The Single-A South Bend Silver Hawks (Midwest League) are reportedly working to sell the naming rights to Coveleski Stadium. Any funds raised are expected to be re-invested back into the facility. Read more here.
Over 3,000 fans showed up at a Denny’s near Rangers Ballpark on last Saturday alone to cash in a coupon for a free Original Grand Slam breakfast, after Nelson Cruz bashed a grand slam home run in the second inning of a Texas Rangers game last Friday. This isn’t the first time Denny’s has gotten slammed by its coupon promo, so it must be working for them. Read more here.
VIP Sports & Entertainment broke ground today on a new stadium for the developing indy pro Loudoun Hounds (Atlantic League). The ballpark naming rights partner was also announced. Continue reading
As the new naming rights partner for the home of the Single-A Peoria Chiefs (Midwest league), heavy-equipment giant Caterpillar Inc. has unveiled their logo for “Dozer Park.” Read more here.
PRESS RELEASE – Swing Juice, a hybrid, an all natural energy drink based locally in Rhode Island, has partnered with the New England Collegiate Baseball League for the 2013 summer baseball season. Continue reading
PRESS RELEASE – The Myrtle Beach Pelicans announced today they have retained Legends Sales and Marketing (LSM) to exclusively sell the naming rights to Pelicans Ballpark. In addition to the ballpark’s naming rights, LSM, will also develop and identify new sponsorship opportunities and partners for the Club. Continue reading
PRESS RELEASE – The Peoria Chiefs and Caterpillar Inc. have announced the renaming of Peoria Chiefs Stadium to “Dozer Park” effective immediately. The agreement is part of a 10-year $2 million investment by Caterpillar in the naming rights for the ballpark in partnership with the Chiefs. Continue reading
Williamsport (PA) Mayor Gabriel Campana announced that he has successfully negotiated a corporate naming rights deal for Bowman Field, home of the Single-A Williamsport Crosscutters (New York-Penn League). If approved by the city council in June, the naming rights partner will pay the city $30,000 per year for five years. Funds will be used for ballpark improvements. The new name for the Continue reading
The financially struggling Single-A Peoria Chiefs (Midwest League) could be saved with a $7-million restructuring plan that includes forgiveness of bond payments to the city, the purchase of ballpark naming rights by heavy-equipment manufacturer Caterpillar, Inc., loan reduction by banks, increased investment by team owners, and higher fees for Bradley University to use the facility. The deal must Continue reading
The city of Midland (TX) is looking for a new company to buy the naming rights to Citibank Ballpark, home of of the Double-A Midland RockHounds (Texas League). Citibank, the current naming rights partner, reportedly paid its last payment of $90,000 to the city earlier this year. The city expects to issue a request for proposal (RFP) soliciting bids for the sponsorship in the next few Continue reading
NewBridge Bancorp and the Single-A Greensboro Grasshoppers (South Atlantic League) said Wednesday that the bank has extended its naming rights agreement for the Grasshoppers’ baseball stadium for an additional four years through 2021. Read more here.
PRESS RELEASE – The Northwest Indiana Oilmen are pleased to announce that they will kick off their 2013 marketing efforts with a new commercial that will air in conjunction with the release of the movie “42” on Friday, April 12. Continue reading
The Charlotte (NC) City Council has approved an advertising plan that allows for more murals, graphic panels and sponsor logos on the outside of the new baseball stadium for the Triple-A Charlotte Knights (International League). Read more here.
PRESS RELEASE – On Wednesday, March 20, during a press conference held at BB&T Ballpark, the future home of the Charlotte Knights, representatives from the Knights and BB&T unveiled the logos for the team’s new Uptown Charlotte ballpark. The design was created by local firm Luquire George Andrews. Continue reading
PRESS RELEASE – U.S. Steel and the Gary SouthShore RailCats have reached a new 10-year naming rights agreement, keeping U. S. Steel Yard the name of the RailCats’ home stadium through the 2022 season. Continue reading
Alliance Banks announced in October that it has been acquired by Norwich (CT)-based NBT Bank. Along with changing the branding on all the bank’s branches, Onondaga County (NY) officials are expected to announce on Wednesday a name change for Alliance Bank Stadium, home to the Triple-A Syracuse Chiefs (International League). Read more here.
PRESS RELEASE – Bring me some peanuts and…IPA? The Single-A baseball Hillsboro Hops announced a multi-year partnership with BridgePort Brewing Company based in Portland, Ore. As per Hillsboro Hops team policy, financial terms of the deal were not disclosed. Continue reading
The Las Vegas Convention and Visitors Authority is partnering with four Major League Baseball stadiums to advertise the fun of Sin City. The four parks chosen include Dodger Stadium, Wrigley Field, Rangers Ballpark, and Citi Field. Read more here.
PRESS RELEASE – Two old friends will reunite this summer when Friendly’s Ice Cream joins forces with the Cape Cod Baseball League to deliver a home run to fans by sponsoring the 2013 Cape League All-Star game. Continue reading
PRESS RELEASE – The Buffalo Bisons will have an exciting new look when they begin a new era in Buffalo baseball on Opening Day, April 4, 2013 at Coca-Cola Field. Today, the team unveiled their new home, road and alternate uniforms that combine performance technology from Russell Athletic with a design that honors both the team’s past and its future. Continue reading
PRESS RELEASE – The Lancaster Barnstormers and Clipper Magazine jointly announced today that the Barnstormers home will continue to be called “Clipper Magazine Stadium” through 2019, and perhaps beyond. Continue reading
The city of Hoover (AL) has decided to change the name of Regions Park back to Hoover Metropolitan Stadium, now that the Double-A Birmingham Barons (Southern League) are moving to new digs in downtown Birmingham (AL). Read more here. Meanwhile, James Young has left his role as director of stadium operations for the Barons to serve as a facility manager for the Hoover Met. Read more here. Thanks to Joe DeLeonard for the links.
The Double-A Jackson Generals (Southern League) and the Kellogg Company have been unable to reach an agreement on extending the naming-rights contract for Pringles Park, now known temporarily as Generals Park. According to an e-mail from a Kellogg spokesman, it appears the Generals were attempting to increase the price tag over the previous contract. Despite an increase in Continue reading
Jon Dehler, the owner of Fleetwood Gaming Inc. who pledged $1 million for the naming rights to $12.5 million Dehler Park, home of the Rookie-level Billings Mustangs (Pioneer League), is now current on his donation commitment after making a $50,000 payment to the city last week. It was due on July 1. Read more here.
PRESS RELEASE – The home ballpark for the Trenton Thunder, Double A affiliate of the New York Yankees, will now be known as ARM & HAMMER™ Park following a press conference today in Trenton that included representatives from Princeton, NJ-based Church & Dwight Co. Inc. Continue reading
Chicago-based U.S. Cellular has decided to throw in the towel in the Chicago market, but it still plans to keep its name on U.S. Cellular Field, home of the Chicago White Sox. The company pays $3.5 million per year for the ballpark’s naming rights. Read more here.
The Jackson (TN) City Council will consider tonight a request from the Double-A Jackson Generals (Southern League) for $200,000 in improvements to Pringles Park, including expanding the box office and concession stand areas, and improving the lighting to meet MiLB standards. Read more here. Meanwhile, the Generals continue negotiations with Kellogg’s for renewing the ballpark’s naming rights. Read more here.
PRESS RELEASE – Round Rock Express Baseball and Dell Inc. announced Thursday a 10-year renewal of their agreement for naming rights to Dell Diamond, home of the Texas Rangers Triple-A affiliate located on U.S. Highway 79 in Round Rock. Dell has been the Express stadium naming rights partner since the franchise’s inception, and the extension keeps the venue’s Continue reading
The City of Hagerstown (MD) says an unnamed donor has verbally pledged $15 million for the proposed new stadium for the Single-A Hagerstown Suns (South Atlantic League). The donor would like to remain anonymous for now but has asked for the ballpark’s naming rights. Read more here.
The indy pro Kansas City T-Bones (American Association) and CommunityAmerica Credit Union have reached a long-term deal to extend the naming rights to CommunityAmerica Ballpark. The credit union has had its name on the stadium since it opened 10 years ago. Read more here. Thanks to John Cerone for the link.
The City of Hillsboro (OR) has reportedly negotiated the terms of a ballpark naming rights agreement for the 4,500-seat stadium to be built at the Gordon Faber Recreational Complex for the Single-A Yakima Bears (Northwest League). The proposed deal, worth $150,000 annually, is expected to come before the city council Tuesday. Read more here.
The Birmingham Design Review Committee has approved the signage design for the LED message board, scoreboard, ticket booths, entrances, team store and other signs for the new $64-million downtown ballpark for the Double-A Birmingham Barons (Southern League). Read more here.
PRESS RELEASE – The Sugar Land Skeeters announced today a new five-year agreement with Insperity for naming rights sponsorship of the Sky Box and Club Level at Constellation Field. Effective immediately, the Sky Box and Club Level will be known as the Insperity Club™ Level, and the former Legends Club has now become the Insperity Club™. Insperity is also the naming rights Continue reading