Category Archives: Merchandising

Lake Monsters Unveil New Unis

Vermont Lake Monsters New LogoPRESS RELEASE – After unveiling a new logo last November, the Vermont Lake Monsters (single-A affiliate of the Oakland Athletics) today are proud to reveal their new team uniforms for the upcoming 2014 New York-Penn League season. Continue reading

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Pump Jacks to Introduce Pharrell-Inspired Player Hats

East Texas Pump Jacks Donk LogoPRESS RELEASE – Heading into their seventh season, the East Texas Pump Jacks were in search of something different. The organization wasn’t seeking a complete overhaul, just a little tweak to its look when the team takes the field.

East Texas Pump Jacks Pharrells Buffalo Hat Continue reading

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Bisons Announce ‘What’s New’ in 2014

Buffalo Bisons New Primary LogoPRESS RELEASE – The sights and sounds of Buffalo Bisons baseball will fill Coca-Cola Field in just 10 days with Opening Day set for Thursday, April 3 against the Rochester Red Wings (2:05 p.m.). And with the announcement of ‘What’s New’ at the ballpark this season, the Bisons Fan Experience will reach fantastic new levels of entertainment and value in 2014. Continue reading

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New This Season at Citizens Bank Park

Philadelphia Phillies LogoA slate of new food items, merchandise and promotion items were on display Monday at Citizens Bank Park, home of the Philadelphia Phillies, including cheesesteak nachos and Phanatic bobbleheads of the month.  Read more hereView press release here.  View photos here and here.

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RiverDogs to Wear Unique Seersucker Uniforms on Sundays

Charleston RiverdogsPRESS RELEASE – In the closet of nearly every mature male Charlestonian’s wardrobe is a seersucker suit. Now the Charleston RiverDogs players are going to be more “dapper” than any and all of their counterparts as the team this year will don seersucker uniforms for home Sunday games Continue reading

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Spokane Indians Partner with Native American Tribe to Create Sp’q’n’i Jersey

Spokane Indians LogoBeginning in the 2014 season, the Single-A Spokane Indians (Northwest League) will reportedly sport the team name in Salish on home jerseys.  Read more here.

Spokane Indians Salish Jersey

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Wilson Tobs Unveil New Branding

Wilson Tobs Primary SDSPRESS RELEASE – The Wilson Tobs are excited to announce the start of a new era in terms of branding for the 2014 season and forward. Continue reading

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Mayflies (Caps) Coming to Metro Bank Park

Harrisburg  Senators Secondary LogoPRESS RELEASE – The Harrisburg Senators are pleased to launch their NEW Official On-Field Batting Practice Cap for the 2014 season. Sure to be a hit both with the players and in the Team Store-The New Era Style fitted cap is blue with a blue bill and a red button on the top. On it, depicted in all of its glory, is nothing but a mayfly. Continue reading

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SeaWolves to Celebrate 20th Season, Unveil Logo

Erie SeaWolves New Full LogoPRESS RELEASE – The SeaWolves today announced that the team will celebrate its 20th season of professional baseball with a commemorative logo, a new alternate uniform, and a series of “20 Seasons” promotions. The season-long initiative will celebrate the fans, players, and memories made since the SeaWolves debuted in 1995. Continue reading

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Smell The Change: IronPigs Unveil New Alternative Logos, Unis

IronPigs LogoIt’s #SmellTheChange for the The Triple-A Lehigh Valley IronPigs (International League), as they unveiled new alternative logos and uniforms today.  Yes, that’s bacon on a cap and bacon piping on the corresponding alternative pants.  Thanks to Chris Rosenberg for the heads up.  Read more hereGo to SmellTheChange.com here.
Lehigh Valley IronPigs New Uniforms

Lehigh Valley IronPigs New Uniforms

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Mallards Announce Winner of Alternate Jersey Design Contest

Madison Mallards New LogoPRESS RELEASE – For the past few weeks, the Madison Mallards have been working with Madison Area Middle School students in hopes to find an artistic design for the 2014 alternate jersey.   The Mallards received over 175 submissions from 14 different schools throughout the Madison area. Continue reading

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Mallards Announce Social Media Contest for Alternate Jersey Design

Madison Mallards New LogoPRESS RELEASE –  The Madison Mallards were in search of a new alternate jersey for the 2014 season.  The club enlisted the help of local middle school students and the results were extraordinary. Continue reading

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RubberDucks Unveil Uniforms

Akron Rubber Ducks Duck Foot SecondaryPRESS RELEASE – The Akron RubberDucks unveiled its uniforms during today’s Family Fun Day at the Akron Civic Theatre with the help of local media personalities. Continue reading

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Chihuahuas Unveil Uniforms

El Paso Chihuahuas HeadPRESS RELEASE – The El Paso Chihuahuas unveiled their 2014 inaugural uniforms on Wednesday at the Judson F. Williams Convention Center that include five jersey variations: white, gray, black, red and the traditional pinstripe.

El Paso Chihuahuas Unveil Uniforms
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Canadians Revitalize Branding

Vancouver Canadians LogoPRESS RELEASE – Eyebrows raised and heads nodded as the Vancouver Canadians unveiled a new branding effort heading into the 2014 Northwest League season on Friday at the Fairmont Hotel Vancouver as part of the 4th Annual Scotiabank Hot Stove Luncheon featuring the Toronto Blue Jays. Continue reading

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Nets to Honor Dodgers with Jerseys

Brooklyn Nets LogoDodgers LogoThe NBA’s Brooklyn Nets will pay homage to the long-department Brooklyn Dodgers by wearing Dodger-inspired jerseys during five “Brooklyn Blue Nights” games this season.  The first of these games will be against the Boston Celtics on March 21.  Read more hereGet your jersey here.  Thanks to John Cerone for the news.

Brooklyn Nets' Brooklyn Dodgers-inspired jerseys, Nets Facebook page

Brooklyn Nets’ Brooklyn Dodgers-inspired jerseys, Nets Facebook page

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Mallards Running Jersey Design Contest with Local Middle Schools

Madison Mallards New LogoPRESS RELEASE – January 16, 2014.  The Madison Mallards are enlisting the help of local middle school students to design the team’s alternate jersey for the 2014 season.  Any middle school student in the Madison area can submit their entry to the Mallards by following the guidelines below: Continue reading

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Chihuahuas Send Merchandise Orders to All 50 States

El Paso Chihuahuas HeadPRESS RELEASE – The El Paso Chihuahuas’ team store has been open for only ten weeks and has shipped merchandise orders to all 50 states. After checking off North Dakota and Vermont during the holiday season, a Hawaiian Chihuahuas’ fan recently purchased gear to solidify all 50 states. Continue reading

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RubberDucks to Unveil Unis Feb. 9

Akron Rubber Ducks Duck Foot SecondaryPRESS RELEASE – The Akron RubberDucks are teaming with the historic Akron Civic Theatre to host an exciting Family Fun Day on Sunday, February 9 at 2:30 p.m., which will include the unveiling of the new Akron RubberDucks uniforms. Continue reading

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Durham Bulls Unveil New On-Field Look for 2014

Durham Bulls LogoPRESS RELEASE – The Durham Bulls have unveiled three new jerseys that will make up the storied franchise’s uniform set beginning in 2014. Reimagined home and road jerseys, along with a brand new alternate top, were revealed on the Bulls Instagram account after a series of sneak preview images were posted via the social media platform.

Durham bulls Unveil New Unis
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Lake Monsters Unveil New Logo

Vermont Lake Monsters Champ in WaterPRESS RELEASE – The Vermont Lake Monsters, the New York-Penn League affiliate of the Oakland Athletics, are proud to unveil a new team logo and identity featuring the team’s mascot, Champ, as the team begins their 21st season of Minor League Baseball. Continue reading

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IronBirds Are ‘Back in Black’ with Orioles Inspired Uniforms for 2014

Aberdeen IronBirds New LogoThe Single-A Aberdeen IronBirds (New York-Penn League) are “Bringing the Magic Back” in 2014 with new uniforms from Under Armour that feature the true colors of the Baltimore Orioles.  Read more hereWatch “Back in Black” video here.

Aberdeen IronBirds New Uniforms

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Redesigned Unis for Bulls in 2014

Durham Bulls LogoPRESS RELEASE – The International League Champion Durham Bulls have announced they will sport redesigned uniforms for the 2014 season. Beginning Tuesday, November 12 at 4:00pm, fans can get sneak previews of the jerseys on the team’s Instagram account. Special glimpses of the reimagined uniform tops will be labeled with the #BullsReborn tag, which fans can follow leading up to the full Continue reading

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JetHawks Unveil Updated On-Field Caps, Alternate Jersey Design

Lancaster JetHawks LogoPRESS RELEASE – The Lancaster JetHawks Professional Baseball Club, class A affiliate of the Houston Astros, introduced updates to its team identity system during an open house party at The Hangar Wednesday evening. Continue reading

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Legends’ Mustache Cap Sold in All 50 States

Lexington Legends New LogoPRESS RELEASE – One year after being introduced, Lexington Legends caps featuring the team’s mustache logo have been sold to customers in all 50 states. A recent order from Montana gave the mustache cap a sweep of the nation. In all, 574 mustache caps were sold during the 2013 season, and 275 more were ordered by retailers. Continue reading

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Orioles Let Fans Design T-Shirt

Baltimore Orioles Cartoon Logo 2012As part of their Fan Appreciation Week, the Baltimore Orioles are asking fans to design the team’s final T-shirt giveaway, which will take place on Thursday, September 26.  The deadline for submissions is August 31 at 11:59 p.m. ET.  Learn more here.

Baltimore Orioles Fans Design T-Shirt

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Braun Fan Gets Burned, Feels Naive

Milwaukee Brewers LogoMilkwaukee Brewers fan Nick Yohanek took his passion to the next level and collected over $15,000 worth of Ryan Braun merchandise.  If he was collecting for future profit, we don’t have much sympathy, as investing presents risk.  But if he was a true believer and defender of Braun, he got burned…and so did his six-year-old daughter.  Read more and watch news report here.

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Braun Creates Marketing, Merchandising Quandary for Brewers?

Milwaukee Brewers LogoNow that Milwaukee Brewers star doper Ryan Braun has been booted from baseball for the rest of the season, what will the Brewers do with the Braun banners and merchandise found at every turn at Miller Park?  Read more and view news clip here.

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106 MiLB Clubs to Wear “Stars & Stripes” Caps

Minor League Baseball LogoPRESS RELEASE – A total of 106 Minor League Baseball (MiLB) clubs will wear specialty New Era Cap Company “Stars & Stripes” caps throughout the Independence Day holiday weekend. The caps will feature a navy bill and a gray crown with the participating club’s logo featuring stars and/or stripes in red, white and blue. Continue reading

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Jewish Heritage Night at MCU Park

Brooklyn Cyclones LogoThe Single-A Brooklyn Cyclones (New York-Penn League) threw their mascot Sandy the Seagull a Bar Mitzvah as part of Jewish Heritage Night at MCU Park this past Sunday.  Read more here.  To further drive home the theme, each player donned the cap and jersey below:

Brooklyn Cyclones Facebook page photo

Brooklyn Cyclones Facebook page photo

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Springfield Cards to Don 1941 Stan Musial Tribute Jerseys, Entire Team to Wear #6

Springfield Cardinals LogoPRESS RELEASE – In celebration of the life and career of the greatest Cardinal of them all, Stan Musial, the Springfield Cardinals will be wearing the newly-unveiled Stan Musial Tribute Jerseys during the game against the Tulsa Drillers this Sunday. Continue reading

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HarbourCats Show Off Duds

Victoria Harbour Cats Head LogoThe summer collegiate Victoria HarbourCats (West Coast League) held their inaugural home stand at Royal Athletic Park in Victoria (BC) last Wednesday through Friday with three wins and league-leading 1,883 per game average in attendance.  Not only are they winning, but they are looking good doing it sporting the uniforms below:

Victoria HarbourCats Uniforms

This 59FIFTY® fitted cap is one of two official on-field caps for the HarbourCats. It features an embroidered (raised) white "HC" logo on the front, stitched New Era® flag at wearer's left side and embroidered maple leaf on the rear.

This 59FIFTY® fitted cap is one of two official on-field caps for the HarbourCats. It features an embroidered (raised) white “HC” logo on the front, stitched New Era® flag at wearer’s left side and embroidered maple leaf on the rear.

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Mustangs Introduce New Logo for 2013 Season

Martinsville Mustangs New Logo 2013PRESS RELEASE – The Martinsville Mustangs are excited to introduce a new logo and all new merchandise for the 2013 season. Continue reading

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Blue Anchors Unveil Uniforms

Alexandria Blue Anchors 1The summer collegiate Alexandria Blue Anchors (Northwoods League), formerly Alexandria Beetles, unveiled their home and away jerseys last week at Fat Daddy’s Bar & Grill in Alexandria (MN).  Read more here.  The rebranded franchise has launched a new website at www.blueanchors.com.

Cropped Twitter photo from Alexandria Echo Press sports reporter Eric Morken (@echo_sports)

Cropped Twitter photo from Alexandria Echo Press sports reporter Eric Morken (@echo_sports)

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Top 25 Teams in Licensed Merchandise Sales

Minor League Baseball LogoPRESS RELEASE – Minor League Baseball announced today that its national Licensing Program, consisting of the 160 clubs in the domestic-based leagues that charge admission to their games, generated an estimated $54 million in sales of licensed merchandise last year. The 2012 figure is a 3.3% increase over 2011 and ranks as the third largest yearly total since the program’s inception in 1991. Sales Continue reading

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Hillsboro Hops Unveil Uniforms

Hillsborough Hops LogoThe Single-A Hillsboro Hops (Northwest League) unveiled their official home, road, and BP uniforms on Thursday at their new ballpark at Gordon Faber Recreation Complex.

Hillsboro Hops Facebook Page Photo

Hillsboro Hops Facebook Photo

Hillsboro Hops Facebook Page Photo

Hillsboro Hops Facebook Photo

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Twins to Celebrate ’48 St. Paul Saints

Minnesota Twins Minnie and Paul LogoThe Minnesota Twins have unveiled the 1948 St. Paul Saints throwback jerseys the team will be wearing for their “Turn Back The Clock” game against the Milwaukee Brewers on May 30 at Target Field.  For fans, throwback apparel (click on photo for a closer look)  is available for purchase at the ballpark.  Read more here.

Minnesota Twins Facebook Photo

Minnesota Twins Facebook Photo

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Storm Chasers Postpone 2nd Annual “What If … Night”

Omaha Storm Chasers Secondary LogoThe force was not with the Triple-A Omaha Storm Chasers (Pacific Coast League) Saturday night, as the game and the team’s 2nd annual “What If…Night” combine with “Star Wars Night” had to be postponed because of bad weather.  When the Chasers revisit the double-themed night on August 10, the players will be donning the Omaha Force gear.  The Force was one of the finalists in the name-the-team contest in 2010.

Omaha Storm Chasers Facebook Photos

Omaha Storm Chasers Facebook Photos

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Boise Hawks Unveil New Unis, Enhanced Branding

Boise Hawks LogoThe Single-A Boise Hawks (Northwest League) unveiled their new uniforms and enhanced branding at Big Al’s in Meridian (ID) Monday, April 1, 2013.  View photo gallery here.

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What’s Hot This Season at Citizens Bank Park, Home of the Phillies

Philadelphia Phillies LogoPRESS RELEASE – Just when Phillies flair and flavor couldn’t get any better, it has. Earlier today, the Phillies and ARAMARK, Citizens Bank Park’s exclusive concessionaire and merchandise partner, announced the latest enhancements to the ballpark’s food, fashion, and merchandise lineup for the 2013 season. Continue reading

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