PRESS RELEASE – Downtown El Paso’s ballpark has a name – Southwest University Park. In a highly anticipated naming ceremony held in Cleveland Square this afternoon, representatives from the El Paso Chihuahuas along with Southwest University President, Yolanda Arriola, announced the official name of the ballpark. Also present for the event were officials from the City of El Paso. Continue reading
Category Archives: Branding & Marketing
PRESS RELEASE – Miller Sports Properties along with Salt Lake City and Smith’s Food & Drug Stores, Inc., announced today a new multi-year partnership and naming rights agreement for the Salt Lake Bees home stadium to be known as “Smith’s Ballpark” beginning with the 2014 season. Continue reading
The “Name the Team” contest for the new indy pro American Association team relocating from El Paso (TX) to Joplin (MO) ended on Friday. Reportedly, the chosen name will be announced on Tuesday, March 4. The former El Paso Diablos will play at to-be-renovated Joe Becker Stadium. Learn more about the Name the Team contest here. Visit the Joplin Professional Baseball Facebook page here.
PRESS RELEASE – The Thunder Bay Border Cats organization is proud to announce that Tbaytel has obtained the exclusive field naming rights for Port Arthur Stadium. Starting with the 2014 baseball season, all home games will now be played at the newly named Tbaytel Park. Continue reading
PRESS RELEASE – The Harrisburg Senators are pleased to launch their NEW Official On-Field Batting Practice Cap for the 2014 season. Sure to be a hit both with the players and in the Team Store-The New Era Style fitted cap is blue with a blue bill and a red button on the top. On it, depicted in all of its glory, is nothing but a mayfly. Continue reading
PRESS RELEASE – The Kalamazoo Growlers are handing over naming rights to the community once again, this time for the team’s official name of the new mascot. Continue reading
PRESS RELEASE – The Round Rock Express released its 2014 promotional and events schedule Wednesday afternoon, highlighted by the return of Bud Light Friday Fireworks and Alumni Weekend, which culminates with Jackie Moore‘s induction into the newly formed Express Hall of Fame. Also included on the schedule are multiple giveaways including a Nolan Ryan bobblehead and Continue reading
PRESS RELEASE – The SeaWolves today announced that the team will celebrate its 20th season of professional baseball with a commemorative logo, a new alternate uniform, and a series of “20 Seasons” promotions. The season-long initiative will celebrate the fans, players, and memories made since the SeaWolves debuted in 1995. Continue reading
It’s #SmellTheChange for the The Triple-A Lehigh Valley IronPigs (International League), as they unveiled new alternative logos and uniforms today. Yes, that’s bacon on a cap and bacon piping on the corresponding alternative pants. Thanks to Chris Rosenberg for the heads up. Read more here. Go to SmellTheChange.com here.
The Milwaukee Brewers wasted no time adopting a scruffy stray dog they found roaming around their spring-training facility in Maryvale (AZ). They cleaned him up and named him “Hank.” The pooch has quickly become a player and fan favorite, posing for photos and becoming the center of attention. Read more and watch video here. Check out more #BallparkPup.
PRESS RELEASE – The Daytona Cubs announced, Thursday, a five-year partnership with Radiology Associates Imaging that includes exclusive naming rights to Jackie Robinson Ballpark. The newly-renovated ballpark will now be known as “Radiology Associates Field at Jackie Robinson Ballpark,” effective immediately through 2018. Financial terms of the partnership were not made public. Continue reading
The Kenosha Area Visitors and Convention Bureau wasted no time marketing the Kenosha Kingfish, a new baseball franshise from the summer collegiate Northwoods League making renovated Simmons Field home starting the 2014 season. The Kingfish appear on Page 5 and Page 14 of the Kenosha Area Visitors Guide. View guide here.
PRESS RELEASE – We are asking fans to help decide the name of the latest fuzzy addition. This new furry friend will be a female River Rascal to go along with the Whitecaps main mascot Crash the River Rascal. Continue reading
PRESS RELEASE – On April 15, 1994 the Lake Elsinore Storm opened its gates to the community and Southern California. This season on Opening Night, April 10, the organization will commence a 20th Anniversary celebration at The Diamond that promises to be special. Continue reading
PRESS RELEASE – In honor of their 30th anniversary in the Northwest League, the Everett AquaSox have released a commemorative logo. The 2014 season will mark the Everett franchises’ 20th season as a Seattle Mariners affiliate and 31st season in the Northwest League. Continue reading
PRESS RELEASE – The Madison Mallards were in search of a new alternate jersey for the 2014 season. The club enlisted the help of local middle school students and the results were extraordinary. Continue reading
PRESS RELEASE – The Phillies will honor their 10 seasons of baseball at Citizens Bank Park and celebrate the milestone with new features and fan experiences throughout the 2014 season. Continue reading
PRESS RELEASE – The Akron RubberDucks unveiled its uniforms during today’s Family Fun Day at the Akron Civic Theatre with the help of local media personalities. Continue reading
PRESS RELEASE – The Connecticut Tigers are proud to unveil the Dodd Stadium 20th anniversary season logo and announce plans for a celebration of the history of Minor League Baseball in Norwich this coming summer. Continue reading
The summer collegiate North Shore Navigators (Futures League) have partnered with the five Lynn (MA)-based Little League programs to promote youth interest in baseball and increase attendance at Fraser Field. Read more here. This is more than just your run-of-the-mill Field of Dreams program for youth teams.
PRESS RELEASE – The Omaha Storm Chasers were the 2013 Triple-A National Champions, but the memorable year was more than just baseball as Werner Park once again proved to be the place for family fun in the Omaha Metro in the spring and summer. The Storm Chasers will look to repeat as champions on and off the field as the 2014 Promotional Schedule has now been officially released. Continue reading
PRESS RELEASE – The El Paso Chihuahuas unveiled their 2014 inaugural uniforms on Wednesday at the Judson F. Williams Convention Center that include five jersey variations: white, gray, black, red and the traditional pinstripe.
PRESS RELEASE – Corporate brands seeking a way to make an unparalleled splash throughout Chicagoland need look no further than Schaumburg Boomers Stadium, where it was announced today that Stadium Naming Rights are available. Continue reading
The Texas Rangers on Wednesday announced a naming rights deal for Rangers Ballpark in Arlington. The stadium will now be known as Globe Life Park in Arlington. Read more here.
The Texas Rangers are expected to announce the new naming rights partner for Rangers Ballpark in Arlington at a press conference scheduled for Wednesday at 11:00 a.m. (CST). Read more here.
PRESS RELEASE – When prompted for what would draw them to PNC Field, the people of NEPA have consistently used a familiar refrain – giveaways. Today, with the announcement of their 2014 promotional schedule, the Scranton/Wilkes-Barre RailRiders (Triple-A/New York Yankees) answered that call. The docket calls for a franchise-record 25 giveaways planned to help celebrate 25 seasons of SWB Continue reading
PRESS RELEASE – Today is an exciting day for the entire Wilmington Sharks organization and its fans as we reveal our new branding for the 2014 season and beyond. Continue reading
Blogger Paul Caputo talked with the Triple-A Reno Aces (Pacific Coast League) about the development of the team’s branding, and it is clear that the ownership chose not to go the fun, goofy or kid-friendly route chosen by some of their industry colleagues. Read more here. Thanks to John Cerone for the story.
PRESS RELEASE – The Springfield Cardinals, Double-A affiliate of the 11-time World Champion St. Louis Cardinals, are excited to announce a new partnership with Expedia®. The partnership includes a naming rights component that will rebrand the Redbird Roost at Hammons Field as the Expedia® Redbird Roost. Continue reading
PRESS RELEASE – The Wenatchee AppleSox will wear commemorative jerseys in 2014 which will include a new 15th anniversary logo. The jerseys will be auctioned off at the end of the season with the proceeds being donated to charity. Fans will be able to purchase limited edition 15th anniversary t-shirts and sweatshirts at games this year. Continue reading
PRESS RELEASE – After nearly three weeks of fan input and voting, the Trenton Thunder’s bat dog of the future has a name. The Golden Retriever puppy, who is the son of team bat dog, Derby, and grandson of original bat dog, Chase, will be named, Rookie. Continue reading
PRESS RELEASE – The Brooklyn Cyclones and the New York-Penn League have announced that the 10th Annual NYPL All-Star Game will be coming to Coney Island during the Summer of 2014. MCU Park, which hosted the first-ever New York-Penn League All-Star Game in 2005, will once again welcome the best the league has to offer on Tuesday, August 19th. Continue reading
PRESS RELEASE – Eyebrows raised and heads nodded as the Vancouver Canadians unveiled a new branding effort heading into the 2014 Northwest League season on Friday at the Fairmont Hotel Vancouver as part of the 4th Annual Scotiabank Hot Stove Luncheon featuring the Toronto Blue Jays. Continue reading
The NBA’s Brooklyn Nets will pay homage to the long-department Brooklyn Dodgers by wearing Dodger-inspired jerseys during five “Brooklyn Blue Nights” games this season. The first of these games will be against the Boston Celtics on March 21. Read more here. Get your jersey here. Thanks to John Cerone for the news.
PRESS RELEASE – The Chattanooga Lookouts are excited to announce that the organization will host the 2014 Southern League All-Star Game presented by Coca-Cola and EPB Fiber Optics at AT&T Field. The 38th annual Southern League All-Star Game will take place on Tuesday, June 17 at 7:15 p.m. with gates opening at 5:00 p.m. This is the first time the Lookouts have hosted the event since Continue reading
PRESS RELEASE – The Yakima Valley Pippins launched their official website, PippinsBaseball.com, on January 21st, 2014. PippinsBaseball.com will be the central hub for fans when they want to buy Pippins tickets andgear, listen to live games, and up-to-date news on the Yakima Valley Pippins. Continue reading
The start of construction on the new Triple-A Nashville Sounds (Pacific Coast League) stadium is still a week away, but companies have already started vying for the rights to put their name on the $38 million minor league ballpark. Read more here.