Category Archives: Branding & Marketing

The Brooklyn Cyclones: ‘The Best Dressed Team in Baseball’

Brooklyn Cyclones LogoPRESS RELEASE – Since 2001, the Brooklyn Cyclones have received a number of accolades for their community service, promotional excellence and innovative ways of making a trip to MCU Park unlike any other. But among all the titles that have been bestowed upon them – “Most Fun Ballpark in America” or “The Coolest Place on Earth” – there is one label that has been missing…until now! Continue reading

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Charlotte Hornets Throwback Night Set for Aug. 5

Charlotte Knights New Primary LogoWith the return of America’s pastime and the re-introduction of baseball to Charlotte (NC), over a century of rich baseball history and traditions have been reborn.  On Tuesday, August 5, the Triple-A Charlotte Knights (International League) are set to re-introduce some of Charlotte’s baseball history with a special Charlotte Hornets Tribute at BB&T Ballpark.  Read more here.

Charlotte Knights Charlotte Hornets Throwback Night

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Broker Being Sought to Sell Naming Rights to Pensacola Ballpark

Pensacola Blue Wahoos LogoEd Spears, the Executive Director of Community Maritime Park Associates, say that work is underway to sell the naming rights to Pensacola Bayfront Stadium, home of the Double-A Pensacola Blue Wahoos (Southern League), for between $250,000 and $500,000 (annually, we assume).  The deadline for brokers to submit their proposals is August 25 at 2:00 p.m.  Read more here.

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It’s the ‘Kenosha Sockets’ for ‘What If’ Night Tonight

Kenosha Kingfish LogoPRESS RELEASE – The theme of the night will be Sockets “What If” Night. Back in late 2013 when Kenosha Baseball went through it’s “Name the Team” contest with the Kenosha community, the “Sockets” was a popular team name option that made it to the final round of name possibilities for the Kenosha Baseball team.

Kenosha Kingfish Kenosha Sockets What If Jersey
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BlueClaws Take ‘What Could Have Been Day’ to Highest Level

Lakewood BlueClaws Pine Barons LogoThis is how you do it!  The Single-A Lakewood BlueClaws (South Atlantic League) didn’t just design specials jerseys to become the Lakewood Pine Barons for “What Could Have Been Day” on Sunday, they created a complete line of merchandise and brought in a new mascot named “Chipper” to help complete the fantasy.  Watch video here.  Thanks to John Cerone for the link.

ne Barons mascot Chipper and Pine Barons SS Enmanuel Serra in the dugout before the game, Lakewood BlueClaws Facebook photo

Pine Barons mascot Chipper and Pine Barons SS Enmanuel Serra in the dugout before the game, Lakewood BlueClaws Facebook photo

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Saints Announce Jersey Design Contest

St. Paul Saints Hat LogoThe indy pro St. Paul Saints (American Association) have launched a contest that will give artistic fans the opportunity to design a one-of-a-kind Saints jersey that will be worn by the team.  They are accepting entries from today until 12:00 p.m. CST on July 7, 2014.  Saints staff members will narrow down the entries to a top five, and fans will vote for the winner.  Click here for more details and official rules.

St. Paul Saints Design Your Own T-Shirt Contest

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IronBirds Go ‘Ripken Orange’ in the Outfield

Aberdeen IronBirds New LogoPRESS RELEASE – Ripken Baseball today completed installation of its “Ripken orange” outfield wall upgrade, creating a unique ballpark experience at Ripken Stadium, home to hundreds of elite youth baseball tournaments and the Aberdeen IronBirds, short-season affiliate of the Baltimore Orioles.

Aberdeen IronBirds Facebook photo

Aberdeen IronBirds Facebook photo

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Tourists to Host 2015 SAL All-Star Game, Unveil Logo

Asheville Tourists New Logo1PRESS RELEASE – Asheville Tourists president Brian DeWine, in conjunction with South Atlantic League president Eric Krupa, announced today that Asheville’s McCormick Field will serve as the site of the 2015 South Atlantic League All-Star Game, slated to be held on Tuesday, June 23, 2015. Continue reading

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Boulders Unveil New ‘New York’ Road Jerseys

Rockland BouldersThe indy pro Rockland Boulders (Can-Am League) have unveiled new road jerseys that feature a blue “New York” across the chest, and numbers on the lower left side and back outlined in black.  The team will wear pants with a blue trim, along with a blue cap sporting a “NY” logo with the baseball from the Boulders primary logo flying through the two letters.

Rockland Boulders New Road Jerseys

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It’s the ‘Ottawa Champions’

OttawaThe name for the indy pro Can-Am League expansion team that will take up residence at Ottawa Stadium in Ottawa (ON) next season will be known as the “Ottawa Champions.”  The name was announced at a press conference Monday.  Read more hereWatch news report here.

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Modesto Nuts Announce Name of New Pistachio Mascot

Modesto Nuts LogoPRESS RELEASE – The Modesto Nuts Professional Baseball Club have announced the winning name for the newest member of their mascot family. Shelley the Pistachio, the name decided on by fans, will make her debut on Friday, June 20th at John Thurman Field. “The fans made a great choice with the name Shelley,” said Nuts General Manager Tyler Richardson. “We are excited to showcase her Continue reading

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MLB Continues to Court Women with ‘Fields of Fashion’

Major League Baseball LogoLast Wednesday, the Texas Rangers became the first in a series of unique stadium lifestyle events called “Fields of Fashion” that will be taking place at nine different ballparks on game days.  Not a cookie-cutter styled rollout, according to the league, each ballpark will have the event uniquely tailored for each team.  Read more here.

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Help Name the Proposed Can-Am League Franchise in Welland (Ontario)

Niagara Professional Baseball Club LogoPRESS RELEASE – Pirates, Stompers, AquaDucks, Stars, ???… what will be the name of the next professional baseball team in Niagara Region? Continue reading

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Hillsboro Ballpark Gets New Name, Cool Signage

Hillsborough Hops LogoAs the Single-A Hillsboro Hops (Northwest League) held their media day on Thursday, crews outside the event were putting up a sign for Ron Tonkin Field – the new name for the venue formerly known as Hillsboro Ballpark.  This should be very cool at night, as timed lighting will simulate a pitcher throwing a baseball and the batter hitting it.  Tube Art Group is completing the work.  Read more here.

rsz_hillsboro_hops_ron_tonkin_field_signage_design

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BlueClaws to Become ‘Pine Barons’ on June 22

Lakewood BlueClaws Alternative LogoPRESS RELEASE – The BlueClaws played their first game in 2001 and unveiled their team name in 2000. At that time, hundreds of names had been sent in as nominations before the name “BlueClaws” was selected, but what might the name have been if BlueClaws was not selected? Continue reading

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Biloxi Enters Final Phase of Name the Team Contest

Biloxi Baseball Double BThe name-the-team contest for the Double-A Huntsville Stars (Southern League) relocating to Biloxi (MS) is down to six finalists announced on June 2, including the Beacon, Black Jacks, Mullets, Schooners, Shrimpers or Shuckers.  The voting continues for another week at BaseballBiloxi.com.  Read more here and here.

Biloxi Baseball Name the Team Six Finalists

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A Strong Home Opener for Oilers, Newly Renovated Bradner Stadium Gets a New Logo

Olean OilersA reported 2,000 fans showed up at newly renovated Bradner Stadium Friday night for the Olean Oilers’ (New York Collegiate Baseball League) home opener.  Read more hereView photo gallery hereView Facebook photo here.  To compliment the ballpark’s renovations, a new logo designed by a local community college student will soon adorn the back of Bradner’s press box facing East State Street.  Read more and view photo here.

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Twins Unveil All-Star Game Peanuts Statues

Minnesota Twins 2014 MLB All-Star Game LogoMajor League Baseball, the Minnesota Twins and Peanuts Worldwide have revealed 10 life-size Peanuts statues that have been positioned in that host area leading up to the July 15 Midsummer Classic at Target Field.  Replica statuettes of Charlie Brown, Snoopy, Linus, Lucy, Woodstock and the rest of their beloved gang are now available for presale at the MLB.com ShopRead more and watch video hereView photo here.

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NBC World Series Unveils 80th Anniversary Logo

NBC World Series LogoPRESS RELEASE – When an event like the annual late-summer tournament that brings together the best amateur baseball talent in the country celebrates a significant birthday, it needs to have something special that reminds people about the history of the event, but also makes them excited for the future. The National Baseball Congress has partnered with US Logo to develop a Continue reading

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Pippins Unveil Inaugural Uniforms

Yakima Valley Pippins PrimaryThe summer collegiate Yakima Valley Pippins (West Coast League) unveiled their inaugural 2014 season uniforms on Wednesday, May 28, at the Yakima Valley Museum.  View photo gallery here.

The Yakima Valley Pippins unveil their inaugural uniforms, Pippins Facebook and Twitter photo

The Yakima Valley Pippins unveil their inaugural uniforms, Pippins Facebook and Twitter photo

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Brazos Valley Bombers Ballpark Now ‘Cellucor Field’

Brazos Valley Bombers LogoPRESS RELEASE – The Brazos Valley Bombers held a press conference today where owner Uri Geva, TCL coach of the year Curt Dixon and returning players G.R. Hinsley, Blake Kopetsky, Ford Moore, addressed the media regarding the team’s promotional schedule and upcoming season. Continue reading

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Graphic Artist Redesigns All 30 MLB Stadium Logos

Major League Baseball LogoGraphic artist Grant O’Dell has taken it upon himself to re-design all 30 Major League Baseball stadium logos.  View logos here.  Sports writers in Houston and Philadelphia are impressed.

Click Here

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Grizzlies Unveil Tuxedo Uniforms

Gastonia Grizzlies LogoPRESS RELEASE – Summer collegiate baseball teams will open their seasons around the country this weekend, but one team has taken the formality of Opening Day to a whole new level! Continue reading

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Ripken Baseball Partners with Big League Chew

Ripken Baseball LogoPRESS RELEASE – Ripken Baseball today announced it has partnered with Ford Gum’s Big League Chew, the #1-selling shredded bubblegum in the world. Big League Chew®, The Ballplayers’ Bubblegum™, becomes the official bubblegum of Ripken Baseball. The company will unveil its latest Big League Chew/Ripken Baseball packaging on Tuesday, May 20 at the National Confectioners Continue reading

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Oakland A’s, Zevia-Branded Soda Cans Introduced

Oakland A's LogoZevia LogoAs a follow up to our posting back in March about the Oakland A’s partnership with Zevia naturally sweetened soda, below is a photo of the new Zevia-A’s Ginger Ale can, featuring the team’s signature green-and-yellow color scheme, recognizable logo and baseball-themed graphics.  This is being sold throughout O.co Coliseum, along with a variety of additional Zevia flavors.

Oakland As Branded Zevia Cans

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West Virginia Power, Appalachian Power Extend Ballpark Naming Rights Deal

West Virgnia PowerPRESS RELEASE – The West Virginia Power front office, in conjunction with Appalachian Power, are pleased to announce the renewal of the naming rights agreement for Appalachian Power Park. The agreement, announced on May 17, will guarantee that the ballpark on Charleston’s East End remains named after the state’s preeminent utility company through at least the 2024 season. Continue reading

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Kenosha Kingfish Unveil Inaugural Uniforms

Kenosha Kingfish LogoAt an event Saturday afternoon at Lynch Chevrolet in Kenosha (WI), the summer collegiate Kenosha Kingfish (Northwoods League) unveiled their home and road jerseys for their inaugural 2014 season.  View a few fan caps hereView alternative player cap hereView Simmons Field renovation gallery here.

Team mascot Elvis with Matt Lewer, left, and Nick Heyerdahl, right, Kenosha Kingfish Facebook photo

Team mascot Elvis with Matt Lewer, left, and Nick Heyerdahl, right, Kenosha Kingfish Facebook photo

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Summer Collegiate HarbourCats Secure Unique Shoe Deal

Victoria Harbour Cats Head LogoThe summer collegiate Victoria HarbourCats (West Coast League) and Baggins Shoes have announced a unique partnership that will see a line of team-logo shoes available through both Baggins Shoes and at Sports Traders Diamond at Royal Athletic Park.  Read more here.

Victoria HarbourCats Shoes from Facebook

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The Colboar Bump: Saints Introduce New Four-Legged Mascot

St. Paul Saints Hat LogoPRESS RELEASE – The Nation is coming to Midway Stadium this season and the WØRD of the day is Stephen Colboar. The Saints were looking for a humorous name that Minnesotan’s could gravitate towards (Johnny Hamziel), but sometimes a great idea on paper doesn’t pan out (Bic Underwear). Continue reading

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Hillsboro Ballpark Renamed Ron Tonkin Field

Hillsborough Hops LogoAt a press conference Tuesday, Hillsboro (OR) Mayor Jerry Willey announced that the home of the Single-A Hillsboro Hops (Northwest League) will be called Ron Tonkin Field, in memory of the Tonkin family’s patriarch.  The Tonkins have operated dealerships in the Portland area for decades.  The deal is worth $1.5 million over 10 years.  Read more here.

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Canadians Ask Fans to Name Newest Character

Vancouver Canadians LogoPRESS RELEASE – He is already being touted as one of Minor League Baseball’s most intriguing and fierce new characters, yet the Vancouver Canadians newest addition to the baseball family has no official name. Continue reading

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Express Launch Mascot Naming Contest

Eau Claire Express 10th Anniversary LogoPRESS RELEASE – The Eau Claire Express announced today a naming contest for a new mascot to be unveiled at Carson Park on Opening Night, May 27 at Carson Park. The new mascot unveiling will be a key event in kicking off the team’s 10th Anniversary season in the Northwoods League. The winner will receive a General Admission season ticket and a chance to participate in the unveiling ceremony. Continue reading

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Isotopes Still Capitalizing on ‘The Simpsons’

Albuquerque Isotopes LogoMiLB.com reporter Benjamin Hill takes a look at the Triple-A Albuquerque Isotopes (Pacific Coast League), as the franchise continues to thrive on The Simpsons connection.  Read more here.

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Minor League Baseball Announces Top 25 Merchandising Teams

Minor League Baseball LogoMinor League Baseball announced today its list of Top 25 teams in licensed merchandise sales for 2013, with the combined totals of all 160 teams topping more than $55.4 million in retail sales. The total is the second highest sales figure for the licensing program since its inception in 1992 and a 2.6% rise from the previous year. The total licensed merchandise sales, which only trail those from 1994, were Continue reading

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Colts to Celebrate 15th Season, Release Logo

San Angelo Colts LogoWe haven’t seen any stories about the indy pro San Angelo Colts (United League) celebrating their 15th season at Foster Field on their website, but we did find the logo attached to an April 27 story announcing the release of the team’s 2014 schedule, without an actual schedule attached.  See logo blurb here from the local paper.  Last we heard, the Colts, Fort Worth Cats, Rio Grande Valley WhiteWings, and Mexico Paisanos would make up a four-team United League this season.

San Angelo Colts 15th Season

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Nike Issues Statement on Use of Chief Wahoo

Nike LogoCleveland Indians LogoNike on Friday issued a statement in response to a Native American group’s request that the company stop producing clothing for the Cleveland Indians baseball team featuring the Chief Wahoo logo.  Read more here.

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Saints to Again Host Largest Game of Catch, Newest Ball Pig Will be Introduced Too

St. Paul Saints Hat LogoPRESS RELEASE – The Lowertown business community will get a taste of what it will be like when the St. Paul Saints move to town in 2015. The annual World’s Largest Game of Catch presented by Hiway Federal Credit Union, complete with a pig, a massaging nun, food and the entire 2014 Saints team, will take place just blocks from the new Lowertown Ballpark. Continue reading

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Greenville Astros Introduce ‘Gizmo’

Greenville Astros New LogoPRESS RELEASE – With Toby’s suggestion, the new Greeneville Astros’ lovable new mascot is named Gizmo. He is a furry neon-orange creature of the Homerunus Magnificentus species that hails from The Great Bullpens of the Grand Slam Galaxy in outer space. He sports a Greeneville Astros jersey and hat with baseball antennas extending above his head. The jersey has a patch on the sleeve Continue reading

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It Will be Spider Jerseys for the Tourists Tonight

Asheville Tourists New Logo1In anticipation of the new Spiderman movie being released May 2nd, 2014, the Single-A Asheville Tourists (South Atlantic League) will be wearing Spider Tourists jerseys on field.  The jerseys will be auctioned off and proceeds will benefit the Asheville Tourists Children’s Fund.

Asheville Tourists Spider Jerseys

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Team Biloxi Names GM, Launches Name the Team Contest

Huntsville Stars LogoBuck Rogers, an 18-year Minor League Baseball executive, has been named the first General Manager in the history of the Biloxi Baseball Club.  The announcement was made today by team president Ken Young at a press conference held at the Biloxi Visitors Center.  Read more here.  Meanwhile, the team launched a Name The Team Contest starting at 12:01 a.m. Thursday morning.  Click below to submit your entry:

Biloxi Baseball Name the Team Contest

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