PRESS RELEASE – Think back to being a kid playing baseball with friends during those long, summer days. A dream would be making it to the “big league,” right? Hoping that maybe, just maybe, a chance would arise to play in a nostalgic stadium filled with memories of star pitchers and ace home-run hitters. Continue reading
Category Archives: Branding & Marketing
The summer collegiate Butler Blue Sox have unveiled their logo for the 2013 Prospect League All-Star Game, which the team will host on Wednesday, July 17, at Pullman Park in Butler (PA).
PRESS RELEASE – The Martinsville Mustangs are excited to introduce a new logo and all new merchandise for the 2013 season. Continue reading
As part of an ongoing series about vintage sports logos, sports-identity blogger Todd Radom takes an interesting and historic look at the Montreal Expos logo. Read more here.
As the new naming rights partner for the home of the Single-A Peoria Chiefs (Midwest league), heavy-equipment giant Caterpillar Inc. has unveiled their logo for “Dozer Park.” Read more here.
PRESS RELEASE – The Myrtle Beach Pelicans announced today they have retained Legends Sales and Marketing (LSM) to exclusively sell the naming rights to Pelicans Ballpark. In addition to the ballpark’s naming rights, LSM, will also develop and identify new sponsorship opportunities and partners for the Club. Continue reading
The Minnesota Twins have unveiled the 1948 St. Paul Saints throwback jerseys the team will be wearing for their “Turn Back The Clock” game against the Milwaukee Brewers on May 30 at Target Field. For fans, throwback apparel (click on photo for a closer look) is available for purchase at the ballpark. Read more here.
Steven Olsen fears the name of his grandfather, Pat Olsen, is on the brink of being lost to future generations of Texas A&M Aggies, after $24 million renovation of Olsen Field last year spurred by a $7 million gift from Blue Bell Creameries. The stadium is now known as “Olsen Field at Blue Bell Park.” While the Olsen name appears on certain locations of the facility, only “Blue Bell Park” Continue reading
PRESS RELEASE – The Peoria Chiefs and Caterpillar Inc. have announced the renaming of Peoria Chiefs Stadium to “Dozer Park” effective immediately. The agreement is part of a 10-year $2 million investment by Caterpillar in the naming rights for the ballpark in partnership with the Chiefs. Continue reading
PRESS RELEASE – The Victoria Generals are embarking upon their fifth anniversary season in the Texas Collegiate League and the team has unveiled a commemorative logo to mark the occasion. Continue reading
Williamsport (PA) Mayor Gabriel Campana announced that he has successfully negotiated a corporate naming rights deal for Bowman Field, home of the Single-A Williamsport Crosscutters (New York-Penn League). If approved by the city council in June, the naming rights partner will pay the city $30,000 per year for five years. Funds will be used for ballpark improvements. The new name for the Continue reading
The force was not with the Triple-A Omaha Storm Chasers (Pacific Coast League) Saturday night, as the game and the team’s 2nd annual “What If…Night” combine with “Star Wars Night” had to be postponed because of bad weather. When the Chasers revisit the double-themed night on August 10, the players will be donning the Omaha Force gear. The Force was one of the finalists in the name-the-team contest in 2010.
PRESS RELEASE – Bisbee Professional Baseball team will play as the Bisbee Copperheads. Go to https://www.facebook.com/pages/Bisbee-Copperheads/ or @BisbeeCopperhea to see the logos and get more information about the team. Continue reading
The indy pro Joliet Slammers (Frontier League) have adopted a puppy, and they have appropriately chosen a convict-sniffing bloodhound to drive home the team’s branding theme. Fans are now being asked to help the Slammers name the new pooch mascot. “Jake” is way too obvious, but it’s the right way to go. Watch puppy video and submit name suggestions here.
PRESS RELEASE – This season, Sunday games at Fraser Field will take the crowd back to 1946. The North Shore Navigators will be sporting throwback Lynn Red Sox jerseys on Sundays and other selected dates during their sixth season. The Lynn Red Sox were the minor league affiliate of the Boston Red Sox from 1946-1948. The team was the first to call Fraser Field home. Continue reading
The city of Midland (TX) is looking for a new company to buy the naming rights to Citibank Ballpark, home of of the Double-A Midland RockHounds (Texas League). Citibank, the current naming rights partner, reportedly paid its last payment of $90,000 to the city earlier this year. The city expects to issue a request for proposal (RFP) soliciting bids for the sponsorship in the next few Continue reading
PRESS RELEASE – The Coastal Plain League announced today that the 2013 All-Star Game will be hosted by the Peninsula Pilots on July 8 at War Memorial Stadium in Hampton, Virginia. This will mark the first-ever time the league’s marquee event has made its way into the beautiful state of Virginia. Continue reading
The Double-A Harrisburg Senators (Eastern League) will be sporting Hershey Bears-themed hockey jerseys for Hockey Night tonight at Metro Bank Park. The jerseys will be auctioned off after the game. As a giveaway, the first 1,000 fans through the gates will receive commemorative hockey puck. What? No chocolate?
The indy pro Atlantic League has launched a new website at www.atlanticleague.com, as the circuit begins its 16th season of operation. Thanks to IndyFan for the heads up.
PRESS RELEASE – The Victoria Generals of the Texas Collegiate League are pleased to announce the hiring of Richard Haifley as the team’s new Director of Marketing and Communications. Haifley will be tasked with building on the Generals’ branding efforts in Victoria and the surrounding communities as well as creating new and exciting ways to get the community involved with the team. Continue reading
NewBridge Bancorp and the Single-A Greensboro Grasshoppers (South Atlantic League) said Wednesday that the bank has extended its naming rights agreement for the Grasshoppers’ baseball stadium for an additional four years through 2021. Read more here.
PRESS RELEASE – The Eau Claire Express and Northwoods League today announced details for the 2013 league All-Star festivities, scheduled for July 22 and 23 in Eau Claire, Wis. The game will feature the Northwoods League’s top performers in the first half of the summer season. Continue reading
PRESS RELEASE – General Manager Holly Jones is pleased to announce that the Yates Street Tap House will be the presenting partner of the 2013 West Coast League All-Star Game. The game will be held on July 23 on the HarbourCats home field at Royal Athletic Park. The HarbourCats are also excited to reveal the official 2013 WCL All-Star Game logo. Continue reading
The Single-A Boise Hawks (Northwest League) unveiled their new uniforms and enhanced branding at Big Al’s in Meridian (ID) Monday, April 1, 2013. View photo gallery here.
PRESS RELEASE – Minor League Baseball™ announced today that it has hired Michael Hand as its chief marketing officer, whose primary responsibility will be to lead and oversee its Project Brand initiative. As the first CMO in the organization’s 112-year history, Hand will be responsible for securing substantial, strategic partners; marketing and creative services; strategic brand and message positioning; and Continue reading
PRESS RELEASE – The Laconia Muskrats are excited to announce the release of the logo for the 2013 New England Collegiate Baseball League All Star Game. The Muskrats will host the All Star Game on Sunday, July 21st at Robbie Mills Field. The All Star Game will begin at 5:30PM and be preceded by the NECBL Home Run Derby at 2PM. Continue reading
PRESS RELEASE – General Manager Holly Jones is pleased to reveal the team’s new mascot. Harvey the HarbourCat debuted on Thursday morning at the Hotel Rialto. He was welcomed to the Victoria mascot community by Marty the Marmot from the Victoria Royals, Striker from the Victoria Highlanders, and Thunder from the University of Victoria. Continue reading
PRESS RELEASE – Your Boise Hawks are undergoing a mild facelift and brand refresh that will be released to the public April 1. The Hawks have worn the current colors and logos since 2007. The team marks will not change drastically but there is an addition of a much anticipated logo feature. Continue reading
PRESS RELEASE – Sioux Falls Sports LLC, the ownership group of the Sioux Falls Pheasants and Sioux Falls Stampede, made several major announcements concerning the Sioux Falls Pheasants baseball club on Tuesday. Continue reading
PRESS RELEASE – Thursday afternoon at the Rotary Club of Kenosha West, the Northwoods League’s Kenosha Baseball announced the Name Your Team Contest finalists. For the past two months area residents have been encouraged to submit their idea for the name of Kenosha’s newest team at www.kenoshanews.com. More than 750 ideas for names of the team were submitted. Continue reading
PRESS RELEASE – On Wednesday, March 20, during a press conference held at BB&T Ballpark, the future home of the Charlotte Knights, representatives from the Knights and BB&T unveiled the logos for the team’s new Uptown Charlotte ballpark. The design was created by local firm Luquire George Andrews. Continue reading
PRESS RELEASE – U.S. Steel and the Gary SouthShore RailCats have reached a new 10-year naming rights agreement, keeping U. S. Steel Yard the name of the RailCats’ home stadium through the 2022 season. Continue reading
PRESS RELEASE – The IronPigs will don a powder blue and burgundy retro mesh jersey during Sunday home games this season, paying homage to the Phillies’ tradition-rich teams of the 1970s and 1980s and marking the first significant uniform change since the IronPigs debuted in 2008. Continue reading
PRESS RELEASE – After a week of voting by Medford Elementary School children, more than 800 entries and a grueling selection process, Rowdy made his debut as the Medford Rogues’ mascot today in front of a packed house at Lone Pine Elementary School in Medford. Continue reading
Alliance Banks announced in October that it has been acquired by Norwich (CT)-based NBT Bank. Along with changing the branding on all the bank’s branches, Onondaga County (NY) officials are expected to announce on Wednesday a name change for Alliance Bank Stadium, home to the Triple-A Syracuse Chiefs (International League). Read more here.
PRESS RELEASE – The Lake County Captains, the Class A affiliate of the Cleveland Indians, have announced that all the concession stands at Classic Park will be re-branded and a variety of new menu items will be added throughout the ballpark for the 2013 season. Continue reading