Category Archives: Branding & Marketing

Fan’s Complaint Leads to Globe Life Park Signage Change

Texas Rangers LogoAfter a fan’s complaint and subsequent rumblings on Facebook that Globe Life’s contemporary new signage on the outside of Globe Life Park (formerly Rangers Ballpark in Arlington) didn’t fit the stadium’s green-and-brick throwback look, the Texas Rangers and Globe Life have agreed to replace it.  Read more and view photo here.

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Elmira Pioneers to Host 2014 PGCBL All-Star Game, Unveil Logo

Elmira Pioneers LogoPRESS RELEASE – The Elmira Pioneers are proud to announce that Historic Dunn Field will host the league’s brightest stars for the 2014 PGCBL All-Star Game and festivities. Continue reading

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Lake Monsters Unveil New Unis

Vermont Lake Monsters New LogoPRESS RELEASE – After unveiling a new logo last November, the Vermont Lake Monsters (single-A affiliate of the Oakland Athletics) today are proud to reveal their new team uniforms for the upcoming 2014 New York-Penn League season. Continue reading

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Saints Launch Annual Name the Pig Mascot Contest

St. Paul Saints Hat LogoIn partnership with the Pioneer Press, the indy pro St. Paul Saints (American Association) have launched their 2014 Name Our Pig Contest.  Five weeks from today, the name will be unveiled during the World’s Largest Game of Catch in downtown St. Paul.  Just so you know, Vladimir Porkin, Oscar Pigtorius, and Game of Hambones have already been proposed.  Submit and view name suggestions here.

Last year's mascot Mackleboar

Last year’s mascot Mackleboar

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Growlers Introduce Mascot

Kalamazoo Growlers HeadDuring an event last Friday at the Radisson Plaza Hotel and Suites, the first-year summer collegiate Kalamazoo Growlers (Northwoods League) introduced “Barlee,” the team’s new mascot.  View event photos here.

Barlee is introduced to the crowd, Kalamazoo Growlers Facebook photo

Barlee is introduced to the crowd, Kalamazoo Growlers Facebook photo

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Mavericks Ink Field Naming Rights Partner

High Desert Mavericks LogoThe playing surface at Stater Bros. Stadium, home of the Single-A High Desert Mavericks (California League), will be known as Heritage Field, after Heritage Victor Valley Medical Group purchased the naming rights.  For all Mavericks home games and team-sponsored events, the facility will be known as Heritage Field at Stater Bros. Stadium.  Read more here.

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It’s the ‘Virginia Beach Neptunes’

Virginia Beach Baseball LogoPRESS RELEASE – In a month long fan vote that began with 25 suggested team names, fans overwhelmingly chose the Neptunes to be the name of Virginia Beach’s first professional minor league baseball franchise. Continue reading

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Owlz Unveil 10th Season Logo, Los Owlz Hispanic Heritage Night Highlights 2014 Promo Schedule

Orem Owlz LogoPRESS RELEASE – This June marks the 10th Anniversary of Owlz baseball in Orem, Utah. The Owlz have released their promotions schedule for the commemorative season. Continue reading

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Pump Jacks to Introduce Pharrell-Inspired Player Hats

East Texas Pump Jacks Donk LogoPRESS RELEASE – Heading into their seventh season, the East Texas Pump Jacks were in search of something different. The organization wasn’t seeking a complete overhaul, just a little tweak to its look when the team takes the field.

East Texas Pump Jacks Pharrells Buffalo Hat Continue reading

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Kenosha Kingfish Introduce ‘King Elvis’ the Mascot

Kenosha Kingfish LogoPRESS RELEASE – In front of a standing room crowd Festival Foods in Kenosha, the Kenosha Kingfish unveiled the new face of the team, its mascot, King Elvis the First. Clad in white nylon jumpsuit with sparkly gold trim, the six and a half foot tall, wobbly King Elvis is ready to meet and greet fans of all ages in Kenosha and surrounding communities. Elvis signed autographs, posed for photos Continue reading

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It’s Barley vs. Burp in Growlers’ #NameYourMascot Contest Final

Kalamazoo Growlers HeadAs we predicted, (it was kind of a no brainer), “Barley” and “Burp” will face off in the championship round of the summer collegiate Kalamazoo Growlers’ (Northwoods League) fan-driven #NameYourMascot contest.  Read more here.

Kalamazoo Growlers Mascot-Naming Contest

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Travs Introduce New Mascots

Arkansas Travelers Cap LogoPRESS RELEASE – The Arkansas Travelers and Hughes Agency are proud to announce the unveiling of the club’s new mascots for the 2014 season. After a long search conducted by Arkansas’ minor league baseball club and premier staffing agency, they settled on two characters that grew up in Travelers lore. Both mascots hold deep connections to the franchise they will now represent. Continue reading

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Chiefs Unveil 100th Season Patch

Syracuse Chiefs Secondary Logo SmallThe Triple-A Syracuse Chiefs will celebrate their 100th season in the International League in 2014 with a specially designed patch that players will wear on the left shoulder of their home and road jerseys.  Read more here.  Thanks to John Cerone for the link.

Syracuse Chiefs 100th Season Patch

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RiverDogs to Wear Unique Seersucker Uniforms on Sundays

Charleston RiverdogsPRESS RELEASE – In the closet of nearly every mature male Charlestonian’s wardrobe is a seersucker suit. Now the Charleston RiverDogs players are going to be more “dapper” than any and all of their counterparts as the team this year will don seersucker uniforms for home Sunday games Continue reading

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Modesto Nuts Introduce New Pistachio Mascot

Modesto Nuts LogoPRESS RELEASE – The Modesto Nuts Professional Baseball Club has announced a third character will be joining Al the Almond and Wally the Walnut. The character, a female pistachio, will make her first appearance at John Thurman Field in June. “We are excited to add a third character to complement Al and Wally,” said General Manager, Tyler Richardson. “We feel a strong, independent Continue reading

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St. Cloud Rox Introduce New Mascot

St Cloud RoxPRESS RELEASE – The St. Cloud Rox Baseball Club unveiled their mascot at an event held tonight. In front of a standing room only crowd on the second floor of Brothers Bar & Grill, Chisel was introduced, wearing the number 71. Continue reading

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Growlers Announce Mascot Final Four

Kalamazoo Growlers HeadAfter reviewing over 1,000 suggestions for naming the team’s mascot, the summer collegiate Kalamazoo Growlers (Northwoods League) have narrowed the list to a Final Four.  Fans can now cast their votes to determine which of the finalists will advance to the final round.  Learn more and cast your vote here.  We’re expecting a Barley vs. Burp showdown.

Kalamzoo Growlers Mascot Final Four

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Long Island Ducks Unveil 15th Season Logo, Promo Schedule

Long Island Ducks LogoPRESS RELEASE – The Long Island Ducks today announced the club’s preliminary promotional schedule for the 2014 season. Throughout the year, the team will be celebrating its 15th Anniversary Season as well as back-to-back Atlantic League championships. Continue reading

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Spokane Indians Partner with Native American Tribe to Create Sp’q’n’i Jersey

Spokane Indians LogoBeginning in the 2014 season, the Single-A Spokane Indians (Northwest League) will reportedly sport the team name in Salish on home jerseys.  Read more here.

Spokane Indians Salish Jersey

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Wilson Tobs Unveil New Branding

Wilson Tobs Primary SDSPRESS RELEASE – The Wilson Tobs are excited to announce the start of a new era in terms of branding for the 2014 season and forward. Continue reading

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RubberDucks Announce Mascot Naming Contest

Akron Rubber Ducks Duck Foot SecondaryPRESS RELEASE – The Akron RubberDucks announced today a naming contest for the new duck mascot, which is set to be unveiled on Opening Night, April 10 at Canal Park (vs. Bowie, 6:35 p.m.). The winner will receive season tickets and a chance to participate in the unveiling ceremony. Continue reading

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Make Opening Day a National Holiday!

Budweiser and MLB Opening DayOkay, so there is zero shot of this happening, but Budweiser and MLB are spearheading a campaign to make Opening Day a holiday. But in order to get an official response from the White House, 100,000 signatures are needed by March 26.  Learn more and sign petition hereGo to Budweiser petition page hereHall of Famer Ozzie Smith helps to make the pitch here.

Minnesota Twins Facebook graphic, CLICK HERE

Click here to view pitch by Minnesota Twins, Twins Facebook graphic.

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St. Cloud Rox to Introduce New Mascot

St Cloud RoxThe summer collegiate St. Cloud Rox (Northwoods League) have announced that they will unveil their new mascot on Thursday, March 20th at Brothers Bar & Grill in St. Cloud (MN).  The mascot unveiling event will start at 7:00 p.m. and is open to the public.  There will be no charge for admission and hors d’oeuvres will be served.

St. Cloud Rox New Mascot Event

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New El Paso Baseball Stadium Gets a Name, Logo

El Paso Chihuahuas HeadPRESS RELEASE – Downtown El Paso’s ballpark has a name – Southwest University Park. In a highly anticipated naming ceremony held in Cleveland Square this afternoon, representatives from the El Paso Chihuahuas along with Southwest University President, Yolanda Arriola, announced the official name of the ballpark. Also present for the event were officials from the City of El Paso. Continue reading

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Smith’s Ballpark Unveiled as New Stadium Name for Bees

Salt Lake Bees LogoPRESS RELEASE – Miller Sports Properties along with Salt Lake City and Smith’s Food & Drug Stores, Inc., announced today a new multi-year partnership and naming rights agreement for the Salt Lake Bees home stadium to be known as “Smith’s Ballpark” beginning with the 2014 season. Continue reading

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Joplin ‘Name the Team’ Contest Ends, Chosen Name to be Announced March 4

El Paso Diablos LogoThe “Name the Team” contest for the new indy pro American Association team relocating from El Paso (TX) to Joplin (MO) ended on Friday.  Reportedly, the chosen name will be announced on Tuesday, March 4.  The former El Paso Diablos will play at to-be-renovated Joe Becker Stadium.  Learn more about the Name the Team contest hereVisit the Joplin Professional Baseball Facebook page here.

Joplin Joe Becker Stadium Renovation

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Tbaytel Secures Naming Rights for Port Arthur Stadium

Thunder Bay Border Cats Logo 1PRESS RELEASE – The Thunder Bay Border Cats organization is proud to announce that Tbaytel has obtained the exclusive field naming rights for Port Arthur Stadium. Starting with the 2014 baseball season, all home games will now be played at the newly named Tbaytel Park. Continue reading

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Mayflies (Caps) Coming to Metro Bank Park

Harrisburg  Senators Secondary LogoPRESS RELEASE – The Harrisburg Senators are pleased to launch their NEW Official On-Field Batting Practice Cap for the 2014 season. Sure to be a hit both with the players and in the Team Store-The New Era Style fitted cap is blue with a blue bill and a red button on the top. On it, depicted in all of its glory, is nothing but a mayfly. Continue reading

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Inaugural Growlers Announce Name the Mascot Contest

Kalamazoo Growlers HeadPRESS RELEASE – The Kalamazoo Growlers are handing over naming rights to the community once again, this time for the team’s official name of the new mascot. Continue reading

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Express Announces 2014 Promo and Events Calendar, Celebrate 15th Season

Round Rock Express New PrimaryPRESS RELEASE – The Round Rock Express released its 2014 promotional and events schedule Wednesday afternoon, highlighted by the return of Bud Light Friday Fireworks and Alumni Weekend, which culminates with Jackie Moore‘s induction into the newly formed Express Hall of Fame. Also included on the schedule are multiple giveaways including a Nolan Ryan bobblehead and Continue reading

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SeaWolves to Celebrate 20th Season, Unveil Logo

Erie SeaWolves New Full LogoPRESS RELEASE – The SeaWolves today announced that the team will celebrate its 20th season of professional baseball with a commemorative logo, a new alternate uniform, and a series of “20 Seasons” promotions. The season-long initiative will celebrate the fans, players, and memories made since the SeaWolves debuted in 1995. Continue reading

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Smell The Change: IronPigs Unveil New Alternative Logos, Unis

IronPigs LogoIt’s #SmellTheChange for the The Triple-A Lehigh Valley IronPigs (International League), as they unveiled new alternative logos and uniforms today.  Yes, that’s bacon on a cap and bacon piping on the corresponding alternative pants.  Thanks to Chris Rosenberg for the heads up.  Read more hereGo to SmellTheChange.com here.
Lehigh Valley IronPigs New Uniforms

Lehigh Valley IronPigs New Uniforms

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Stray Pooch Finds Spring-Training Home with Brewers

Milwaukee Brewers LogoThe Milwaukee Brewers wasted no time adopting a scruffy stray dog they found roaming around their spring-training facility in Maryvale (AZ).  They cleaned him up and named him “Hank.”   The pooch has quickly become a player and fan favorite, posing for photos and becoming the center of attention.  Read more and watch video hereCheck out more #BallparkPup.

Milwaukee Brewers Twitter Hank in Dugout

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It’s ‘Radiology Associates Field at Jackie Robinson Ballpark’

Daytona Cubs New IdentityPRESS RELEASE – The Daytona Cubs announced, Thursday, a five-year partnership with Radiology Associates Imaging that includes exclusive naming rights to Jackie Robinson Ballpark. The newly-renovated ballpark will now be known as “Radiology Associates Field at Jackie Robinson Ballpark,” effective immediately through 2018. Financial terms of the partnership were not made public. Continue reading

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Kenosha Kingfish Get Love in New Visitors Guide

Kenosha Kingfish LogoThe Kenosha Area Visitors and Convention Bureau wasted no time marketing the Kenosha Kingfish, a new baseball franshise from the summer collegiate Northwoods League making renovated Simmons Field home starting the 2014 season.  The Kingfish appear on Page 5 and Page 14 of the Kenosha Area Visitors Guide.  View guide here.

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Whitecaps Announce Name the New Mascot Contest

Whitecaps LogoPRESS RELEASE – We are asking fans to help decide the name of the latest fuzzy addition. This new furry friend will be a female River Rascal to go along with the Whitecaps main mascot Crash the River Rascal. Continue reading

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Lake Elsinore Storm to Celebrate 20th Anniversary, Unveil Logo

Lake Elsinore Storm Eyes SmallPRESS RELEASE – On April 15, 1994 the Lake Elsinore Storm opened its gates to the community and Southern California. This season on Opening Night, April 10, the organization will commence a 20th Anniversary celebration at The Diamond that promises to be special. Continue reading

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Syracuse Chiefs Rename Horse Statue

Syracuse Chiefs Secondary Logo SmallThe Syracuse Chiefs announced last week that the horse statue outside NBT Bank Stadium has been renamed “Homer,” after a “Rename the Horse” contest.  Read more and view photo hereView press release here.

Syracuse Chies Rename the Horse Statue

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AquaSox Release 30th Anniversary Logo

Everett AquaSox LogoPRESS RELEASE – In honor of their 30th anniversary in the Northwest League, the Everett AquaSox have released a commemorative logo. The 2014 season will mark the Everett franchises’ 20th season as a Seattle Mariners affiliate and 31st season in the Northwest League. Continue reading

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Mallards Announce Social Media Contest for Alternate Jersey Design

Madison Mallards New LogoPRESS RELEASE –  The Madison Mallards were in search of a new alternate jersey for the 2014 season.  The club enlisted the help of local middle school students and the results were extraordinary. Continue reading

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