Using navy blue and red as updated colors, the team’s principal mark, designed by Todd Malhoit of Detroit-based Original Design Group, features the club’s name in red letters in front of a baseball, with boxing gloves hanging off of the “X.” The gloves are a reference to Brockton’s status as the “City of Champions,” as the city is the hometown of boxing legends Rocky Marciano and Marvin Hagler.
The club also unveiled a tenth-season logo, as well as a script wordmark for the team’s uniforms, created by Richie Berry of G&B Creative Solutions. The club’s hat logo will use the “B” from the wordmark.
“Developing a new image for the Rox has been an exciting process, and we’re pleased with the final results,” club president Chris Carminucci said. “We felt that our tenth season was a great time to do a total rebranding, and it’s one of the many changes that fans will see at Campanelli Stadium this season.”
Merchandise with the new logo is available through the club’s web site, brocktonrox.com. In addition, an updated brocktonrox.com with the new graphics will be ready by the middle of March.