New Logos, Colors for Brockton Rox in 2011

PRESS RELEASE – In preparation for the club’s tenth season in 2011, the Brockton Rox of the Can-Am League unveiled their new logos and colors on Monday.

Using navy blue and red as updated colors, the team’s principal mark, designed by Todd Malhoit of Detroit-based Original Design Group, features the club’s name in red letters in front of a baseball, with boxing gloves hanging off of the “X.” The gloves are a reference to Brockton’s status as the “City of Champions,” as the city is the hometown of boxing legends Rocky Marciano and Marvin Hagler.

The club also unveiled a tenth-season logo, as well as a script wordmark for the team’s uniforms, created by Richie Berry of G&B Creative Solutions. The club’s hat logo will use the “B” from the wordmark.

“Developing a new image for the Rox has been an exciting process, and we’re pleased with the final results,” club president Chris Carminucci said. “We felt that our tenth season was a great time to do a total rebranding, and it’s one of the many changes that fans will see at Campanelli Stadium this season.”

Merchandise with the new logo is available through the club’s web site, brocktonrox.com. In addition, an updated brocktonrox.com with the new graphics will be ready by the middle of March.

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2 Comments

Filed under Branding & Marketing

2 responses to “New Logos, Colors for Brockton Rox in 2011

  1. I’m a Red Sox fan, but agree 100%. Loved that the Rox had a unique color scheme. Now they will just look like every other team.

  2. Wooden U. Lykteneau

    What a f_cking joke. The Rox had a great color scheme and its own identity but somehow feels it needs to copy the Red Sox. This is *independent* how?

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